A woman who was duped by Sacha Baron Cohen's character Borat, has reportedly lost her job.

TV news producer Dharma Arthur, 50, claims Cohen’s antics during a visit to her studio caused her to spiral into depression.

In the film, out today, Borat visits a live noon news show on a local TV station in Mississippi. While on the air, the Kazakh news correspondent, wreaks havoc with the anchor and weatherman.

He makes sexual and obscene references and stands up during the interview so that he’s out of frame. The segment is cut short, after which Borat wanders into the live weather report.

Ms Arthur who unwittingly booked Borat, recently wrote to Newsweek calling herself one of Cohen’s many “victims”.

“Because of him, my boss lost faith in my abilities and second-guessed everything I did thereafter,” she said.

“I spiralled into depression, and before I could recover, I was released from my contract early. It took me three months to find another job, and now I'm thousands of dollars in debt and struggling to keep my house out of foreclosure.

“Think of all the other people who've probably been fired because of his antics.”

There have been no other reports of people losing their jobs over Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, which opened nationwide this week.