Bruno has been labelled as "hurtful" and "damaging" to the gay community by The Gay and Lesbian Alliance Against Defamation (GLAAD).
Sacha Baron Cohen's latest alter ego Bruno is an Austrian gay fashionista. The film follows Bruno's outlandish attempts to make it big in America.
However, GLAAD president Jarrett Barrios fears the film could be damaging to the gay community.
He said, "The movie was a well intentioned series of sketches - some hit the mark and some hit the gay community pretty hard and reinforce some damaging, hurtful stereotypes.
"It doesn't help Americans understand the lives of gay couples who are denied the rights and protections of marriage in 43 years."
Bruno is out now.