While there are many glitzy awards honouring actors and directors, it's easy to neglect those hard-working marketing people.
Needless to say the major TV channels didn't clamour to get the rights to screen the 37th Annual Hollywood Reporter Movie Marketing Key Art Awards.
However, the people behind advertising for The Simpsons Movie celebrated a four trophy haul, including best of show in the print category. Best of show awards were also presented to Bee Movie in the A/V category and Borat in home entertainment.
Marketing materials for No Country for Old Men and 300 were also big winners, bagging four awards each.
Jeff Garlin, host of the ceremony at the Hyatt Regency Century Plaza in LA on Friday, related his passion for advertising saying: "Some people care about baseball...I care about the design and creation of movie marketing materials."