Universal Pictures unveils new logo

One of the biggest movie houses in the world has changed its iconic logo to celebrate the 100th birthday of the company.

Although the new logo is not exactly the dramatic makeover one might imagine, it certainly adds a touch of Hollywood glitz that you would expect from a giant movie studio.

The updated animated logo will be featured on all Universal releases from today, so expect to see it grace upcoming flicks 'The Raven', 'Contraband' and 'Battleship'.

For the new animated logo, Universal teamed up with acclaimed visual effects artists from Weta Digital to create the contemporary design. The idea surrounding the new emblem was inspired by satellite imagery that illustrated a view of the world on a clear night from space.

The reincarnation of the pre-roll is the seventh in Universal's history. Do you remember these previous versions?