Rock Of Ages
Estimated loss: $95 million
What went wrong? On the surface, 'Rock Of Ages' looked like an easy sell: based on a smash hit musical, with the biggest star in the world singing some of the most classic rock songs ever recorded, there was no chance it'd flop. Sadly, Tom Cruise singing 'Pour Some Sugar On Me' in a bejewelled codpiece does not a hit movie make; 'Rock Of Ages' wasn't fit to even strap the dungarees of Swedish movie monolith...
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Estimated loss: $95 million
What went wrong? On the surface, 'Rock Of Ages' looked like an easy sell: based on a smash hit musical, with the biggest star in the world singing some of the most classic rock songs ever recorded, there was no chance it'd flop. Sadly, Tom Cruise singing 'Pour Some Sugar On Me' in a bejewelled codpiece does not a hit movie make; 'Rock Of Ages' wasn't fit to even strap the dungarees of Swedish movie monolith that was 'Mamma Mia!' (maybe an exclamation mark would have saved it). Critics hated it too: Guardian scribe Peter Bradshaw predicted, "like 'The Producers', it will be adapted back into the theatre, sometime in 2017, at which time it will be even more bland and tiring". Time to play that sad ballad, Tom.
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