Yahoo Movies Gucci to Show Sabato de Sarno’s Cruise Collection at the Tate Modern in London
Set against the backdrop of London’s dynamic cultural scene, the Tate Modern lends itself as the ideal setting to present creative director Sabato De Sarno’s vision for the Cruise collection.
The building on the Thames is a hub of creativity and dialogue, where diverse perspectives converge to create interesting dialogues and foster cultural exchange. With the presentation of the Gucci Cruise 2025 collection in the Tate Modern, the convergence of art, fashion and heritage is in the forefront.
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As part of the fashion house’s broader commitment to supporting positive change in culturally significant places and the communities that live there, Gucci also announces that it will lend its support to the Electric Dreams exhibition, opening in the fall of 2024, as well as a three-year collaboration that promotes the Tate’s work with young creatives and a shared commitment to inclusivity and greater awareness.
Inspired by numerous trips to London over the years, where he was able to immerse himself in the city’s cultural diversity, De Sarno aims to capture the essence of the London spirit: a meeting point of ideas, styles and personalities, defined by contrasts that trigger creativity.
Gucci’s connection with London runs deep and dates back to Guccio Gucci’s founding of the fashion house. Guccio’s time in London in 1897 was a pivotal moment that shaped his conception of luxury and craftsmanship. Employed at The Savoy as a bellhop, Guccio found himself immersed in the city’s vibrant culture, drawing from it ideas that would later influence the maison’s identity.
And as the long-awaited day approaches, it is De Sarno himself who shares on Instagram some shots of places and people that probably inspired him on this journey, from the claim “We will always have London” and the interiors of the Tate Modern to the character that perhaps most marked the country’s history, Lady Diana. He’s also shared images of museum artwork, such as Alex Katz’s Daisies #2, simple yet sophisticated just like his vision for Gucci. All together, they reveal a moodboard that begins to immerse fans in the first cruise collection designed by the new creative director.
London follows in the footsteps of Seoul, where Gucci presented its previous Cruise collection at Gyeongbokgung Palace last May. Among other cruise shows scheduled for this year: Louis Vuitton has scheduled its show in Barcelona on May 23, while Dior has revealed that its show in Scotland will be held on June 3.
This story originally ran on Hollywood Reporter Roma.
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