It’s so refreshing to see proactive plus-size brands out there that are able to evolve with their customer. Simply Be is best known as a long-standing plus-size retailer in the United Kingdom, which launched its U.S. site about five years ago. With the recent shift in body positivity and Gen Z taking ownership of their curves, Simply Be knew that it was time to make a statement and shift the brand to become more fashion-forward.
For the brand’s relaunch campaign, Simply Be recruited social media stars Sarina Nowak (who is also a Sports Illustrated swimsuit issue newbie) and La’Tecia Thomas to rock the cute new designs. With almost everything in the relaunch priced below $100 and with an inclusive size range of 8 to 28, you really can’t go wrong.
From bold athleisure crop tops to matching split side trousers, click through to shop my new Simply Be favorites.
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