2025 Lincoln Aviator's Starting Price Rises by over $5K to $59,890

2025 lincoln aviator
'25 Lincoln Aviator's Base Price Rises by over $5KLincoln
  • Lincoln announced pricing for the 2025 Aviator while showing off its refreshed styling and cabin that features improved tech.

  • The entry-level Premiere trim now starts $5155 higher at $59,890.

  • The top-of-the-line Black Label costs $88,390, a $7770 jump over 2024.

For 2025, Lincoln is freshening the mid-size Aviator SUV with sleeker front-end styling and upgraded tech. But the improvements come with sizable price increases, with the refreshed Aviator's entry-level Premiere trim now starting at $59,890. That's a $5155 jump compared with last year, and the increases are even more significant on the higher-end models.

2025 Aviator Pricing

The mid-tier Reserve now opens at $68,890, up by $8490 over 2024, while the Black Label's price leaps by $7770 to $88,390. Both the Reserve and Black Label are now fitted with the Illumination Package as standard, gaining adaptive LED headlights that adjust based on speed and road curvature, a light-up Lincoln badge, and LED daytime running lights. The Black Label also offers two new colors: Cenote Green and Whisper Blue metallic. All new Aviators now come standard with a heated steering wheel and heated and ventilated front seats.

2025 lincoln aviator interior

The Aviator's price now starts much higher than many of its closest rivals. The Cadillac XT6, the Acura MDX, and the Infiniti QX60 all start under $52K, although none of them quite reach the $88,000 heights of the Lincoln. The Aviator's pricing most closely matches the Genesis GV80, which starts at $59,050 for the base 2.5T. That stretches to $83,270 for the GV80 3.5T Prestige Signature. Volvo's XC90 also begins slightly lower at $57,895, while the closest German rival is the Audi Q7 that costs just a tad more, starting at $60,695.

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