Amazon is developing a standalone app for watching sports, according to a new report from The Information. The move signals Amazon's continued push toward investing in Prime Video and live sports content. If released, the standalone app would better highlight Amazon's sports content, which is currently included in the company's main Prime Video platform.
The report comes as Amazon CEO Andy Jassy recently called live sports "a unique asset" that Amazon will continue to invest in. Amazon's current live sports offerings include exclusive rights to the NFL's Thursday Night Football, along with some Premier League soccer matches and Yankees baseball games. Amazon has also invested in other sports content to complement the live games, as the company launched original sports talk shows on both Prime Video and its ad-supported streaming service Freevee.
It's unknown when Amazon plans to launch the standalone sports app. It's also possible that the company may decide to shelve the plans altogether.
Amazon did not respond to TechCrunch's request for comment.
Amazon's plans for a standalone sports app suggest that the company is exploring new ways to tap its live sports investments into additional revenue streams. Considering the steep costs of streaming rights, it wouldn't be surprising if the company plans to charge a separate subscription fee for sports content with this standalone app. It's also possible that Amazon may decide to offer a separate subscription tier that includes its sports content.
The new report comes as Amazon has been reviewing parts of its unprofitable divisions, which led to the elimination of numerous roles. Even amid these cost-cutting efforts, Amazon appears to be committed to building out Prime Video and its live sports streaming content.
Amazon isn't the only major company looking to continue investing in live sports content, as the company faces increasing competition from other tech giants who have also inked sports streaming deals. Last week, Google's YouTube secured the NFL Sunday Ticket in a landmark streaming deal. On the other hand, Apple has gained the rights to Major League Baseball and Major League Soccer games.