Australia Banking Loyalty Report 2020 -

·2-min read

The "Australian Banking Loyalty 2020 Report" has been added to's offering.

The AWS Loyalty Multi-Client 2020 Report is a detailed report looking at the changing nature of customer relationships and determining if the main financial relationship is as important as it once was.

It then delves deep into the deposits, mortgages and credit cards space to understand the impact of main financial relationships on these key product areas as well as a focus on how loyalty can be gained amongst consumers across the 3 core products

This report is a must read for all banking and financial service professionals based in Australia or those who have an interest in the Australian banking industry. The AWS Loyalty Multi-Client 2020 Report focuses on the impact of loyalty in the Australian banking industry because of a changing nature of customer relationships in which the main financial relationship seems to be waning.

This has resulted in an impact on how consumers view core products such as deposits, mortgages and credit cards and this report outlines what financial institutions can do to garner a customer's loyalty. It also highlights the key trends and themes taking place within each core product i.e drivers of uptake, switching intentions, barriers of switching and much more.

Companies Mentioned

  • CBA

  • ANZ

  • Westpac

  • Suncorp

  • Bendigo

  • NAB

  • Bankwest

  • St. George

  • BOQ

  • HSBC

  • Mutuals

  • ME Bank

  • ING

  • Ubank

  • Amex

For more information about this report visit

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Laura Wood, Senior Press Manager

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