It's hard to believe that a movie which made over $2.7 billion made by one the world's most renowned directors nearly didn't see the light of day. But James Cameron has recently revealed that this was precisely the case for the original 'Avatar' movie, with studio representatives initially far from convinced that the sci-fi epic which Cameron had planned would be successful and worth investing in.
Cameron recently recounted how acquiring the funding from 'Avatar' was far from straightforward, and that he actually had to make 40 seconds of 'Avatar' material in order to convince a studio to invest in it.
In an interview with He told France's TF1 TV channel, Cameron explained that convincing any Hollywood studio to make a technically challenging film is always a hard task, as there is a fundamental conservatism that underlines the business model of Hollywood. However, he stated that as soon as Cameron was able to show representatives of 20th Century Fox the 3D test that he'd been able to film, they quickly understood what he wanted to do with the 'Avatar' movie.
Cameron went on to say that he felt that when 'Avatar' was released in 2009 in represented "the latest thing in terms of new images". And he spoke of his vision for the movie with regard to how the story of the film would offer a gateway into the visual universe that 'Avatar' presents to the movie going public.
Despite the fact that 'Avatar' has shown movie directors that there is a world of different effects and approaches that can be taken to movie making, potentially opening the floodgates to a brand new three-dimensional era in cinema, Cameron also stated during the interview that he believed that the basic structure of successful movies will remain unchanged indefinitely.
The 'Avatar' director stated that despite evolution in technology, and the opportunity to make movies in differing contexts, that the basics of a good film will never change. "To make a good movie, you have to have a good story and interesting characters." He also affirmed his belief that whatever occurred with the development of home technology that the cinematic experience would always remain popular. "People [will always] want to leave their houses and sit in a darkened room with others to experience it. I don't think it'll ever stop."
It just goes to show that even the biggest successes in the world are far from inevitable.
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