Tom Holland's upcoming crime drama Cherry was the victim of an unfortunate misprint in a rogue poster recently, which caused quite the commotion on social media and even saw its directors – Avengers: Endgame duo Anthony and Joe Russo – get in on the fun.
Earlier this week, a 'For Your Consideration' one-sheet for the movie was posted by Variety, and it quickly started doing the rounds on Twitter.
The image depicted Spider-Man actor Holland bathed in red light, staring right into the camera, but it was the title that really caught everyone's attention as it appeared to be in an experimental typeface and read more like 'Cherk' than it did 'Cherry.'
This is an appallingly bad poster, good lord pic.twitter.com/YYAss1Ot0W
— Chris Evangelista (@cevangelista413) December 23, 2020
"Legitimately asking: what is the title of this movie?" one user asked, as another tried to apply logic: "Apparently it's just a screenshot of a moving poster which is why the movie looks so weird."
Later though, Variety admitted that the slip-up was its own fault, and took to Twitter to "apologize for our mistake in the digital misprint of the ad for the film Cherry", adding: "This is not up to our standards." It also made sure to include the corrected version, which read much more clearly.
The Russo Brothers made light of the error, tweeting in response: "Merry Cherk-mas!"
Based on Nico Walker's semi-autobiographical novel of the same name, Cherry sees Holland reunite with the Marvel filmmakers.
In it, he plays a former army medic who struggles with extreme post-traumatic stress disorder (PTSD), and winds up falling into a life of addiction and bank-robbing.
Cherry is set to premiere in cinemas on February 26, 2021, before landing on Apple TV+ on March 12.
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