After a year of the fashion world being somewhat starved of viral runway moments (see the 1900s Supers at Versace SS18, or Bella Hadid closing Vivienne Westwood's shows two seasons in a row in a wedding dress), Fendi's Haute Couture SS21 show has stepped in to sate our thirst.
For Kim Jones' debut collection as Artistic Director of Fendi (following Karl Lagerfeld's passing), the British designer invited the modelling world's brightest stars to bring his clothes to life on Wednesday.
Returning from an almost year-long hiatus away from the catwalk, Bella Hadid featured in the video-streamed show in a diaphanous cape and was joined by Cara Delevingne in a metallic brocade suit.
Making a mother-daughter appearance on the runway, Kate Moss walked with her 18-year-old Lila Grace Moss Hack.
For the presentation, Lila wore a beaded sheer gown over a cream bodysuit, while her 47-year-old mother was dressed in a silver maxi dress with capelet sleeves.
With family seemingly a keen focus for Jones this season, he also invited sisters Adwoa and Kesewa Aboah onto the runway, as well as Delfina Delettrez, who is the great-grandaughter of Fendi's founders.
The designer also ensured the 'Supers' were present at his debut, casting both Christy Turlington and Naomi Campbell - who closed the show in a regal gown and cape - in the moving short film.
But it wasn't just models who wore the luxurious couture pieces: actress Demi Moore opened the event wearing a black off-the-shoulder two-piece.
The collection - which notably did not appear to include fur, a heretofore staple of Fendi - was presented in a clear maze-like structure, which featured bookshelves and a grassy floor, referencing the maze scene in the 1992 film adaptation of Virginia Woolf's book Orlando.
The last-remaining recording of the seminal writer, from April 29, 1937, can be heard at the opening of the SS21 film.
Its words read: 'Words, English words, are full of echoes, of memories, of associations—naturally. They have been out and about, on people’s lips, in their houses, in the streets, in the fields, for so many centuries. And that is one of the chief difficulties in writing them today—that they are so stored with other meanings, with other memories...'
Last year's Met Gala, which was postponed due to the Coronavirus pandemic, was similarly inspired by Woolf, her novel Orlando and its subsequent film adaptation (and the labyrinth scene in particular) for its theme 'About Time: Fashion and Duration'.
'From the start we are politely invited into the creative mind of Kim Jones through the voice of the well spoken Woolf while overlooking an vintage looking book case,' ELLE UK's Acting Fashion & Accessories Editor Georgia Medley said of the show.
'Before seeing any couture, Kim has set the tone of his first collection, proudly nodding to his British heritage.'
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