Ben Sherman is getting into the activewear space and is starting with golf.
The U.K.-based men’s brand has signed a licensing deal with The Levy Group for a line of golf apparel that will launch next year. The collection will include polos, T-shirts, windbreakers, quarter-zip performance fleeces, vests, pants and shorts that blend Ben Sherman’s vibrant prints and colors with performance features such as quick drying and cooling fabrics. Prices will range from $79 to $169.
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“We are thrilled to be partnering with The Levy Group for our upcoming sport vertical for Ben Sherman and to expand our extensive product offerings,” said Tim Reid, executive vice president of fashion and lifestyle at Marquee Brands, which owns Ben Sherman. “Their exceptional reputation and unwavering dedication to quality perfectly aligns with the brand’s growing vision. We are excited to explore more technical and functional styles, delivering apparel that embodies the essence of Ben Sherman while meeting the demands of active individuals. Together, we will create innovative collections that elevate performance and style in the world of sports apparel.”
At the same time, Marquee also inked a deal with The Levy Group for its Dakine American outdoor apparel line. The company will produce apparel for Dakine in a variety of lifestyle categories including performance, ski and snowboard lifestyle, active and outdoor apparel as well as base layers and swimwear.
These pieces will also feature moisture-wicking fabrics and durable construction to withstand the rigors of outdoor adventures. Product pricing will range from $65 to $575.
“Levy’s design, sourcing and distribution capabilities span seven decades and will allow Dakine to continue building innovative apparel products around the world,” said Pater Maule, executive vice president and general manager of active/outdoor brands for Marquee. “Their investment in performance materials combined with industry leading creative talent will ensure the brand maintains its quality and sustainability reputation. We are collaborating to launch in spring 2024 with an extensive range of lifestyle and performance products.”
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