Originating from America, Black Friday has always taken place on the day after Thanksgiving, and falls on 27 November this year. But since growing in popularity it has expanded beyond the weekend and the following Monday, also known as Cyber Monday.
Retailers often start their early deals the week before, but some have followed Amazon’s lead and launched deals far earlier this year. Big-names including John Lewis, Very, Currys PC World, Superdrug, AO, Boots and O2 have already kicked off their sales.
Considering the lengthy sale period, rather than you spending hours trawling through products, we’ll be listing the best discounts on offer from now and up to the main event, so you can easily and quickly find the best deals.
Read on for our top pick of the best early Amazon deals, from Apple AirPods to the Nintendo Switch.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Amazon Black Friday deals
Apple AirPods: Apple AirPods with charging case: Was £159, now £124.49
Enjoy an impressive 22 per cent off the second generation AirPods in Amazon’s early Black Friday sale. David Phelan, our technology critic, rated these highly in his IndyBest review of the best wireless earbuds, saying: “Apple’s distinctive earbuds have been massively successful since they first launched and they remain even now some of the very lightest in-ears you can find.
“The design is unchanged since day one, but improved electronics inside mean that you can say, ‘Hey, Siri’ to invoke the virtual assistant without even touching the earbuds,” he added.
He also rated the pro version of the AirPods which are on sale too, down from £249 to £209, but still commended the standard AirPods for their sound quality: “The fit is slightly different from the pro – there’s no silicone ear tip – and there’s no noise-cancelling. Even so, audio quality is very good, as is call quality, which works even if you only use one earbud.”
Echo Dot (3rd Gen): Was £39.99, now £18.99
Amazon has slashed the price of its popular smart speaker by more than 50 per cent, and at less than £20, this is the time to buy. It impressed our reviewer in our round-up of the best smart speakers. They said: “It can do all the Alexa-related stuff of the most advanced speakers such as answering questions, turning smart home gadgets on or off, and so on. Radio, podcasts and audio books all sound good, with clear vocals. Echo devices can make audio calls to one another and these work well, too.” The latest fourth generation Echo Dot is also on sale, reduced from £49.99 to £28.99. This is one of the hottest products during the Black Friday event, so add one to your basket quick.
Amazon Echo Show 5: Was £79.99, now £39.99
Enjoy a fantastic 50 per cent off the Echo Show 5, the first Amazon smart speaker to be discounted during the Black Friday 2020 event. The device earned a spot in our review of the best smart speakers, where our technology critic, David Phelan, praised its top performance. He said: “Of all Amazon’s echo devices with screens (there are two other echo show models with 8in and 10in displays respectively, plus the baseball-sized echo spot with a tiny screen), this one is the best balance of size and capability.”
The 5.5in smart display allows you to manage your calendar, listen to the radio, check the news or even watch films. Phelan added: “It is also superbly sized for use as a bedroom alarm clock and Amazon has installed a physical switch that slides a cover in front of the lens for absolute certainty of privacy. It looks good and works well for video calls (when you slide the lens cover open again)."
Amazon Fire 7 tablet: Was £49.99, now £34.99
This is the first discount we’ve seen on Amazon’s own-brand tablets during the Black Friday 2020 pre-sales, and at 30 per cent off, it’s not a bad one. The Fire 7 won a spot in our review of the best tablets, with our technology critic, David Phelan, praising it for its impressive affordability.
He said: “If you only need a small display, the 7in screen here, though not high-resolution, is perfectly usable. Like the Amazon Fire HD8 , it is tightly integrated with Amazon’s other services such as Kindle books and Prime Video.”
“Performance is decent rather than outstanding but this is still a tablet definitely worth considering, mostly because of the remarkable price,” he added. With access to a range of streaming apps including Disney+, Netflix and ITV Hub, it would make a great Christmas gift.
Shark NZ801UKT Upright Vacuum Cleaner: Was £349.99, now £196.90
Pet owners, rejoice, as this corded vacuum cleaner from the popular appliance brand Shark is currently on offer with 44 per cent off the original price. It’s an Amazon lightning deal, which means once it’s gone it’s gone, so you’ll have to act fast. The vacuum features Shark’s coveted anti wrap technology, automatically removing hair from the roller without you having to get the scissors out, and it transforms into a portable device for hard to reach areas. It claims to easily remove embedded pet hair from sofas, carpets and stairs, and given the brand featured in our review of the best corded vacuum cleaners, we can speak to the quality of its products.
Bose SoundLink Around-Ear Wireless Headphones II - Black: Was £199.95, now £117.99, Amazon
Bose headphones don’t come cheap, so while there's 41 per cent off this pair, you’d better move quick to bag a bargain. The brand has also appeared in our review of the best wireless headphones of 2020.
Promising a wireless range up to nine metres, with a built-in microphone system that allows for clear calls even in noisy environments. The soft ear cushions will sit around the ears so they can be worn for hours and you can connect to all your devices via Bluetooth.
Philips Wake-Up Light Alarm Clock: Was £105, now £59.99
The darker evenings and mornings may have thrown your sleep routine out of shape, especially as many of us as working from home right now. Treat yourself to this wake-up light alarm clock from Philips, which stimulates the soft yellow light of a sunrise and plays sounds for a natural wake-up. It claims to help you feel more refreshed and energetic, which sounds like something we all need right now. With 43 per cent off, you’ll sleep even easier.
Amazon Fire TV Stick: Was £39.99, now £24.99
Save an impressive 38 per cent on Amazon’s popular Fire TV stick, which landed a spot in our review of the best TV streaming devices. We’re all watching far more TV right now, so there’s no better time to improve our set-up.
David Phelan, our technology critic, said: "The Fire TV Stick is a tiny gizmo that plugs into the HDMI socket on the TV (though you also need to plug the cable into the mains). As well as access to a huge library of movies and TV shows you can rent and buy – including some in 4K – there’s access to apps like Netflix, Prime Video, BBC iPlayer and, most recently, Apple TV.
“It’s easy to use, including a remote control with a microphone so you can tell the box what to do. It’s a Bluetooth remote so you don’t need line of sight to the Stick, and it can hide away out of sight round the back of your TV,” he added.
Hugo Boss Bottled Night Eau de Toilette: Was £69, now £34.49
You can’t go wrong with fragrance at Christmas, and Amazon is currently offering up to 50 per cent off some major brands, including Armmarni and Hugo Boss. With noes of African violet, lavender and birch heart, this scent is a spicy, woody mix with an intense pay-off. Treat the man in your life to this bottle, as it’s currently 50 per cent off.
Philips Lumea Advanced IPL Hair Removal Device: Was £300, now £250
This tool impressed our reviewers in our guide to the best IPL and hair removal devices earlier this year, so while it has a £50 off, add it to your basket asap.
According to our reviewer it has two treatment modes “slide and flash” and “step and flash” which allow you remove hair on larger areas such as legs or targeted zones, such as your bikini line, with an additional trimmer attachment if you want to tackle upper lip and chin hairs too.
As explained in our guide, IPL works by destroying the root of the hair over time, and is much, much cheaper than costly laser appointments so while its winter, now is the perfect time to treat yourself, as skin needs to be tan-free in order to as effective as possible.
Sylvanian Families sweet raspberry home: Was £48.30, now £16.99
These furry friends have been a childhood favourite since the brand was founded in 35 years, and this toy home will encourage role play and communication.
Collecting Sylvanian Families can be expensive, so make sure you make use of this deal – currently 65 per cent off, you can’t go wrong. Suitable for children aged three and above, this would make a wonderful Christmas gift.
Ultimate Ears Boom 3 Wireless Bluetooth Speaker with PowerUp Charging Dock: Was £119.99, now £88.99
This brand previously topped our guide to the best portable speakers, and the BOOM 3 model promises impressive features, including deep bass, immersive 360 degree sound and the ability to stream all you favourite music sites, whether it’s Apple, Deezer or Spotify. It’s ideal to bring with you on the go, and it’s available in eight colours.
Samsung Galaxy watch active 40 mm in silver: Was £199, now £103.70, Amazon
This smartwatch will really push you forward by tracking and automatically storing every walk, run and cycle, automatically recognising when you’re working out. Connect it to your device to receive messages and calendar notification, and select music to listen to via wireless earphones. With a range of interchangeable straps you can pick the perfect colour to compliment your outfit. The rose gold version is also included in Amazon’s BF sale for £129. We reviewed the similar Samsung Galaxy watch active 2 in our round-up of the best smartwatches of 2020, with our tester liking the bright, colourful display.
Bed Head By TIGI 750ml Pack of 2: Was £31.50, now £13.75
This shampoo and conditioner set has a huge 63 per cent off, so you’d better be quick before it sells out.
Designed for dry hair that needs a moisture boost, it cleanses hair while making it more manageable by smoothing and softening. Promising to improve shine, it’ll help you have a good hair day, every day.
Nintendo Switch - Neon Red/Neon Blue, was £326.77, now £315
While it’s a small saving, it’s rare, as discounts on the Nintendo Switch come few and far between, and with this console also comes The Witcher game, that has over 150 hours of gameplay. The Independent’s technology editor and avid gamer, Andrew Griffin, explains what makes the Switch such a great choice, whether you’re looking to update your gaming kit or shop for a loved one’s Christmas present.
“To get this out the way: the Switch is an entirely different proposition, but one that’s not worth ruling out,” he says."
“The games are incredible, the console is packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.”
Amazon Arlo Pro3 Floodlight & Echo Show 5 White: Was £339.98, now £264.99
Improve your home security set-up with this bundle from amazon which includes its popular smart speaker, the Echo Show 5, and an Arlo floodlight camera. The light claims to illuminate up to 7m of your home, and is wireless so will be simple to install. Plus, the HDR camera can zoom up to 12 times and has a 160 degree view and 2k colour night vision for peace of mind. You simply connect to the wifi and control through Amazon Alexa on your Show 5 device.
The Show 5 won a spot in our review of the best smart speakers, with our technology critic, David Phelan, praising its performance. He said: “Of all Amazon’s Echo devices with screens, this one is the best balance of size and capability.”
“It is also superbly sized for use as a bedroom alarm clock and Amazon has installed a physical switch that slides a cover in front of the lens for absolute certainty of privacy,” he added.
E45 Daily Moisturising Lotion, 400 ml, Pack of 5: Was £27.45, now £13.49
Keep dry and cracked skin at bay with this five-pack of lotions, from sensitive skin experts E45. The brand has previously been praised by our reviewers in our guide to the 7 best moisturisers for eczema.
Promising 24 hours of moisturisation, it’s features include being fast-absorbing, dermatologically tested with a formula free from any added colours or fragrance.
Shark cordless stick vacuum cleaner anti hair wrap: Was £349.99, now £199
If you’re looking for a cordless vac, Shark is definitely a brand to consider with its coveted anti hair wrap technology that automatically removes hair from the brush roll as you hoover. This model claims to have 40 minutes of run time with “duo clean” technology that works on both carpets and hard floors, alleviating the need to change the vacuum head.
A similar model, the anti hair wrap with flexology IZ251UKTC, won a spot in our review of the best cordless vacuum cleaners, with our reviewer praising its powerful features: “The anti-hair wrap floor head will save you untangling time and it has a good filter. The run time is great, even on the highest setting, and there is good dust capacity.”
With 43 per cent off, now is the time to snap this vacuum cleaner up before it sells out.
Philips Azur steam iron with 250g steam boost, 2600W: Was £90, now £57.99, Amazon
With a large water tank you can save time on refilling this iron, and the SteamGlide soleplate promises to help you glide on all types of fabric. The 2600 watts of power will offer a top performance and a “drop stop system” should do just that.
DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine: Was £57.66, now £29.99
This compact coffee machine is ideal for small kitchen counters limited on space.
Its features include offering 40 different varieties of hot and cold drinks, with an adjustable drip tray to fit most sizes of cups and glasses to provide a barista-worthy caffeine, or hot chocolate, fix every morning. Promising to be easy to use and easy to clean, its removable parts, such as the drip tray, are dishwasher safe too.
Fitbit Versa 2: Was £199.99, now £169.99
Our technology critic, David Phelan, rated this model highly in his IndyBest review of the best smartwatches of 2020, for it’s versatility and accuracy when tracking activity.
“Its operating software is straightforward and easy to use and there are lots of advanced fitness features, such as sophisticated sleep tracking which helps you understand how you’re sleeping thanks to a nightly sleep rating. It can do this because the battery life is enough to last up to five days so there’s time to recharge it.”
He particularly recommends it for Android users, adding: “This Versa has Alexa built-in: press and hold the side button to ask it questions, set a timer or start a workout. This is a very effective tracker, especially for monitoring."
ghd platinum+ styler black professional smart hair straighteners: Was £189, now £154.99
It’s hard to beat a classic pair of straighteners from the hair gods and ghd, and these would make the perfect Christmas present. They feature technology that predicts the needs of your hair as you style, while the plates claim to add 20 per cent more shine than other tools. The straightener itself is designed to be ergonomic, giving you more control as you style, and there’s also a sleep mode that automatically switches the straighteners off if they haven’t been used for 30 minutes. Genius.
De'Longhi Lattissima Touch, Single Serve Capsule Coffee Machine: Was £279.99, now £195.96
With 30 per cent off, this is a deal worth snapping up and will ensure a barista-style cup of coffee every morning. Its compact design means it won’t take up much space on your countertop and with the touch of one button, you can make an espresso, latte, cappuccino or latte macchiato, with creamy, frothy milk that allows adjustable measurements depending on the size of your mug.
Taking only 25 seconds to heat up, froth milk and pour, you won’t have to wait for the kettle to boil anymore. It also shuts off automatically after nine minutes, so you don’t need to manually do it without the fear of spillages or overflowing milk. All you need to do is order a set of Nespresso coffee pods, slot into the machine, and let it do all the hard work for you.
Crock-Pot lift and serve digital slow cooker with hinged lid and programmable countdown timer, 4.7 litre: Was £59.99, now £38.99
Have dinner ready to serve as soon as you get home from work, well, transition from the desk to the kitchen. You can set the cooking time anywhere from 30 minutes to 20 hours, or to keep food warm until you want it. The bowl and lid are dishwasher safe, and the hinged lid saves mess building up on your worktop between stirs. The 4.7 litre ceramic bowl makes it ideal for families, dinner parties or batch cooking. In our recent review of the best slow cookers, our tester found that “when it comes to cooking a succulent roast, this lightweight machine won, hands down.”
Tile Mate (2020), Amazon exclusive, bluetooth item finder, two pack, white: Was £37.99, now £25.50
Are you always misplacing your keys? Attach a Tile to any item you want to keep track of – your keys, phone, ipad, bag – we’ve even known someone to attach one to their dog’s collar. Simply download the Tile app and connect to the Tiles with bluetooth to ring your Tile next time you can’t find its owner, or look on the app’s map to find its location. And here’s something really cool, if you lose a Tile – and the thing attached to it – out of the 60 meter range, you can anonymously recruit the entire Tile community to help you find it. With individual Tiles usually going for around £20, two for £25.50 is a great deal.
Shark Klik n' Flip S6001UK Corded Pocket Mop: Was £119.99, now £79
Known for its vacuum cleaners, Shark also offers a range of mops and is a brand that is featured in our guide to the 10 best steam cleaners to keep carpets, floors and surfaces sparkling, where we have reviewed the very similar S6003UK model.
The S6001UK features double microfiber pads to sweep up dirt and dry your floors speedily so you don’t have to spend 20 minutes avoiding the kitchen once you’ve used it to clean up after dinner.
With a direct jet of steam, it promises clean floors that won’t look streaky and is said to be ideal for allergy sufferers as it mops up common household bacteria.
As we’ll only be spending more time indoors, keep your space clean and tidy, while sweeping up a bargain.
HUAWEI MateBook X Pro 2019: Was £1,199.99, now £849.98
If you’re in the market for a new laptop, this Huawei model has 29 per cent off, and it was featured in our guide to the best high-end laptops.
Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”
He went on to say:“The camera is buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”
The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £1,049.98.
Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment: Was £99.99, now £48.29
For an easy clean shave, whether you prefer a wet or dry shave, this electric shaver has 52 per cent off.
Claiming to give a sharp and smooth finish, the blades will adjust automatically to the different densities in the hair. It has a floating head, designed to reach hairs in trickier areas, such as the jawline and upper lip. It also comes with a pop-up trimmer attachment so you can easily keep sideburns in check.
Maybelline Lash Sensational 01 Very Black Mascara: Was £8.99, now £5.02
When it comes to budget-friendly mascaras, Maybelline has the monopoly, and this one comes highly rated by Amazon customers, with over 9,000 reviews.
The design of the curved brush claims to follow the natural shape of your lashes, with a jet black formula that won’t clump, but voluminise and define.
Seeing as we’re set to be wearing face coverings for the foreseeable future, now’s the perfect opportunity to focus on your eye make-up if you like a bold look, and this mascara will come in handy. We also reviewed the waterproof version in our guide to the best waterproof mascaras.
De'Longhi Eletta Cappuccino, Fully Automatic Bean to Cup Machine: Was £999.99, now £549
Save a huge 45 per cent on this barista-style De’Longhi machine, a brand that has featured in our review of the best bean to cup coffee machines.
Whether your favourite cup of Joe is a cappuccino, espresso or a macchiato, you can make it to your exact standards with a touch panel that personalises your coffee in seconds. The carafe claims to keep milk at optimum temperature, whether you’re opting for frothed or steamed milk.
The slim design of the machine means that it won’t take up too much space in your kitchen, and it also has automatic cleaning programmes and dishwasher-safe parts, making it an even more impressive addition to your space.
Oral-B SmartSeries Black 6500 CrossAction Electric Toothbrush: Was £229.99, now £79.91
Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of 65 per cent off.
It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.
Garmin Forerunner 35 GPS Running Watch: Was £129.99, now £99.99
Running watches are a helpful tool to track your fitness goals, measure your heart rate and pace as well as detailing the distance you’ve covered.
Garmin has previously featured in our guide to the best running watches, with the Garmin forerunner 935 being crowned the BestBuy by our reviewer.
This 35 GPS model has a number of impressive features that it claims makes it the perfect running partner, including; a built-in GPS that tracks how far, how fast and where you run, heart rate and calories burned, along with tracking steps throughout the day and music control. Treat yourself while it has 23 per cent off, as we predict this offer won’t last long.
When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
We’re expecting the sale to last far longer than a few days though. Last year’s event ran for a whopping two weeks, and we’re expecting other retailers to follow Amazon and begin deals earlier than ever before, to try and make up for some lost revenue earlier in the year.
How to get the best Black Friday deals at Amazon?
Here at IndyBest, we’ll be rounding up the best deals ahead of the sale, to save you a mammoth task of scrolling through every page on-site. Just make soiree to check back here regularly for updates and details on all the bargains.
To avoid getting overwhelmed, we’d suggest making a shopping list before Black Friday kicks off, to ensure you shop for what you need and avoid making last-minute impulse buys you may later regret.
If you’re not already an Amazon Prime member, we’d recommend subscribing too, which costs £7.99 a month or £79 a year, as the perks include same-day delivery and access to Amazon Video, Amazon Music and 800,000 free ebooks.
When signing up, you can enjoy a 30-day free trial to get to grips with it, and is ideal if you’re ordering items you don’t want to wait weeks to be delivered.
How long will the discounts last?
Last year was Amazon’s biggest Black Friday sale in its history, spanning 15 days, as it ran its pre-sale in the run up to the weekend.
Of course, Amazon has alreayd started
Typically it runs until Cyber Monday so customers will have plenty of time to bag the best deals possible.
It’s not just fashion that’s getting involved however, read our round-up of all the brands participating in this year’s Black Friday sale, whether you’re on the lookout for kitchen gadgets, a new TV or a spot of early Christmas shopping.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Black Friday fashion deals – Treat yourself to new wardrobe and tick off your Christmas shopping list
Best Black Friday beauty deals – There’s lots to be saved across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping out of the way, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – An essential for a good night’s sleep, mattresses often feature heavily in the sale, from brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – Bag a bargain on bulkier items such as sofas, wardrobe and armchairs
Best Black Friday home appliance deals – Snap up deals across coffee machines, vacuum cleaners, washing machines and more
Best Black Friday TV deals – Update your at-home cinema experience without paying full price
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Whether you’re looking to upgrade your kit or pick up a new game of Fifa at a bargain price, here’s how to bag the biggest bargains
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best John Lewis & Partners Black Friday deals – With great deals on fashion, beauty, tech, kids and homewares it will be a go-to for many
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin