The new 4K TVs of 2021 have just arrived in shops: The best ones to buy

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Now is a great time to improve your image.

That’s because the world’s biggest TV brands have started shipping their flagship flatscreens. These are the jaw-dropping range toppers created for those of us who demand the very best.

These are the hero televisions so fabulous you’ll want to stare at them whether they’re on or off; no compromise sets that combine futuristic picture technologies with gorgeous design.

Read on for our guide to the hottest new TVs landing in stores right now....

Best 4K HDR TV for movies and games: LG 55-inch C1 OLED

Arguably the most eagerly awaited new TV of the year; the LG C1 OLED uses leading edge artificial intelligence for the best possible picture quality. It also boasts leading-edge HDMI connectivity, meaning whatever gadget you have (telly box, Blu-ray disc player or next gen games console) the C1 will show them at their best.

Buy it: LG OLED55C14LB (2021) OLED HDR 4K 55 inch | £1,699 from John Lewis

Available in 48-, 55-, 65- and 77-inch screen sizes, the C1 also introduces the latest version of LG’s webOS smart TV platform, with smarter content recommendations and all the streaming services you’ll want (Netflix, Prime Video, Disney+, NOW etc).

It’s ridiculously accomplished.

Best Bright Room 4K HDR TV: Samsung 55-inch QE55QN95A Neo QLED

If the cutting edge has a cutting edge, that’s where you’ll find Samsung’s QN95A. Boasting the latest Mini LED TV technology, this flagship 4k Neo QLED takes LED TV to another level.

Available in 55-, 65-, 75- and 85-inch (drool) screen sizes, it’s a uniform 2.6cm deep, giving it a stylish, sleek look. Connectivity is as good as the LG C1 model, but instead of plugging your PlayStation 5 or Sky Q into the back of the TV, there’s a separate One Connect box which keeps cabling neat.

Buy it: Samsung QE55QN95A (2021) Neo QLED HDR 2000 4K 55 inch | £1,999 from John Lewis

But Mini LED, coupled to Samsung’s Quantum Dot technology, is the star turn here, making this the best 4k HDR TV to buy for bright room viewing. Colours really pop and contrast is outstanding.

Overall, this is probably one of the finest TVs Samsung has ever made.

Best 4K HDR TV for premium sound and vision: Sony 55-inch A90J OLED

Sony is going all out to claim the premium TV high-ground this year. The A90J is its most advanced OLED TV to date — and it’s most expensive.

Available in 55-, 65- and 83-inch screen sizes, the A90J adopts an artfully minimalist design and introduces Cognitive Intelligence, new picture improvement wizardry said to create more lifelike imagery. There’s big science at work, but basically this TV knows what part of the screen you’re focused on and gives it an extra polish. The results are astonishing.

Buy it: Sony Bravia XR XR55A90J (2021) OLED HDR 4K 55 inch | £2,699 from John Lewis

The A90J also boasts Sony’s amazing Acoustic Surface Audio+ technology. Instead of a conventional speaker, the glass panel itself produces high-quality sound.

The A90J is Sony at its TV best. Maybe it’s worth the price premium after all...

Watch: Army of the Dead, new on Netflix, would be a great film to break in your new TV with