This Black-owned brand makes waterproof turbans to protect your natural hair

·2-min read

In The Know is proud to celebrate National Black Business Month. During this month, our team will highlight a wide range of Black-owned brands. We encourage you to support today and beyond.

Folks in the Black community know that textured hair can be tricky to maintain. With this in mind, those of us with curly, kinky and coily hair types invest in quality products that keep our hair moisturized and well-styled. 

The work, however, doesn’t end there, as it’s also important to keep your hair protected. One of the best ways to do this is with a silicone, satin or silk-lined wrap that reduces friction and keeps all of that moisture locked in. 

Black-owned brand You Go Natural does this better than most with its chic and versatile turbans. And, best of all, they’re completely waterproof, so you can keep your hair protected in style while lounging at the beach or the pool.

Texas-based small business owner Monique Little founded the brand, inspired by “playing many roles and needing a hair covering that could go with me in every aspect of my life.”

With the busy man and woman in mind, she created You Go Natural to provide a fuss-free and elegant way to protect your hair from the elements.

Currently, there are over 100 styles to choose from, including turbans, T-shirt buns and knotted headbands. Recently, You Go Natural also launched a men’s line that’s both fashionable and versatile. Check out a few of our favorite picks below.

Sand Swim Turban, $48

Credit: You Go Natural
Credit: You Go Natural

The Sand Swim Turban is perfect for days at the beach or running errands. The outer shell is made of fast-drying, Chlorine-resistant lycra fabric, while the inside is lined with lightweight, hypoallergenic waterproof silicone to keep your hair dry.

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Kaleidoscope T-Shirt Turban, $35

Credit: You Go Natural
Credit: You Go Natural

You Go Natural’s timeless Kaleidoscope T-Shirt Turban perfectly fits any casual look. It boasts a jersey knit outer and a satin-lined interior.

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Men’s Black Halo T-Shirt Turban, $35

Credit: You Go Natural
Credit: You Go Natural

Set the do-rag aside and instead reach for this sleek Men’s Black Halo T-Shirt Turban. It’s satin-lined and fits close to the scalp, making it perfect for those with waves, braids or freshly twisted locs.

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Men’s Cognac Open T-Shirt Turban, $35

Credit: You Go Natural
Credit: You Go Natural

If you prefer to have your locs on display, the Men’s Cognac Open T-Shirt Turban is the perfect option. It keeps your edges and roots protected while showing off the ends of your tresses.

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If you enjoyed this story, check out Be Rooted, the first Black-owned stationery brand at Target.

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