Sadly, Marty McFly isn't coming back to the future this year.
A Photoshopped screengrab from 'Back To The Future Part II' showing the date Marty and Doc visit in their DeLorean went viral yesterday. The date shown was 'June 27 2012'.
Nonetheless, the pic of the iconic dashboard was shared thousands of times, and at the time of writing was still trending on Twitter. Fans are still excitedly posting the pic today, even though the date mentioned is, of course, yesterday.
Among those duped were 'Being Human' actor Russell Tovey and 'Inception' star Joseph Gordon-Levitt, who tweeted to his followers 'Happy Future Day, Ladies and Gentlemen!' with a link to the pic (which has now been taken down).
The bogus photo was first posted on the Facebook page of mobile checkout provider Simply Tap, before it was picked up by craft company Colour Me Fun. The man behind the image was Steve Berry, a social media manager for Simply Tap.
He created the image to plug the upcoming 'Back To The Future' Blu-ray box set, and told Mashable he assumed folks would know it was a fake because there was a similar hoax back in 2010 that also went viral (after it was started by Total Film).
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He said: "We promoted the image fully confident in the knowledge that everyone was familiar with the original hoax from a couple of years ago.
"We figured that no one would fall for the same joke twice, so the caption was deliberately replicated word for word so people would get the reference."
How wrong he was.
Speaking of 'Back To The Future', want to know what Marty McFly's girlfriend is up to now? Watch this and find out: