Bluecore Recognized for Powering Always-On Personalized Shopper Experiences in a Digitally-Dominant Retail Environment
The 2020 Retail Tech 100 cohort highlights technology companies reimagining the retail experience across 13 categories, from e-commerce infrastructure to supply chain automation and cashierless checkout. Twenty-one countries represented this year include India, China, Canada, Singapore, and the United Kingdom, among others.
"The rate of change in retail is accelerating, and the Retail Tech 100 showcases the tech companies that are changing every facet of retail - from store automation to supply chain robotics to personalized merchandise discovery. Spanning 13 distinct technology markets, they address key challenges retailers face today while also helping them adapt and be ready for changing consumer habits," said CB Insights CEO Anand Sanwal. "The honorees also underscore the fact that the best technologies driving retail transformation may come from anywhere as they hail from 21 countries ranging from Canada to Singapore to Brazil to Sweden. As we head into 2021, we are excited to see the impact the Retail Tech 100 will have on customers, retailers, and markets."
"This year was an extremely transformative year for the industry, and through all the challenges retailers face, the industry has still seen enormous growth," said Fayez Mohamood, CEO, Bluecore. "The mass shopper migration to ecommerce has forced retailers to evaluate every part of their business. This recognition is not only a nod to Bluecore’s growth, but also to retailers’ transformation, as we and the other companies recognized here guide brands through the changing environment, and help them deliver a superior customer experience in the process."
Through an evidence-based approach, the CB Insights research team selected the Retail Tech 100 from nearly 15,000 applications and nominees, based on several factors including patent activity, business relations, investor profiles, news sentiment analysis, proprietary Mosaic scores, market potential, competitive landscape, team strength, and tech novelty. The Mosaic Score, based on CB Insights’ algorithm, measures the overall health and growth potential of private companies to help predict a company’s momentum.
Bluecore works with 400+ retail brands, including Express, Tommy Hilfiger and The North Face, to ensure they dominate the permanent shift to digital. Bluecore’s AI-driven technology allows retailers to launch completely personalized multi-channel campaigns at scale by curating products, content, and offers, specific to each shopper’s interactions with the brand. The company drives significant increases in revenue with less effort. By connecting first-party shopper data, onsite behavioral data and most uniquely, retailers’ live product catalogues, Bluecore automates the recommendations that will convert shoppers.
In May 2020, Bluecore closed a $50 million Series D funding round, bringing Bluecore’s total funding to $110M. Bluecore’s inclusion in CBInsights’ Retail Tech 100 follows its recent ranking on the 2020 Crain’s New York Business Fast 50 and the 2020 Inc. 5000 List of America’s Fastest-Growing Private Companies.
Quick facts on the 2020 Retail Tech 100:
The 2020 Retail Tech 100 startups have raised over $14B in total equity funding across 400+ deals from 700+ unique investors. Over half of these companies have raised funding in 2020 (as of 11/20), amounting to $4.7B in total.
The list includes 19 unicorns (companies that have reached a valuation of $1B+) focused on a diverse range of retail tech solutions.
There are 21 early-stage startups (seed/angel and Series A) in this year’s cohort.
Majority of these companies are based in North America (59%), followed by Asia (21%), Europe (16%), and Latin America (4%). Among countries, the US leads with 55 companies.
The Retail Tech 100 Companies (in alphabetical order):
Mad Street Den
Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops.
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