The Sacha Baron Cohen sequel, which sees his fictional Kazakhstani reporter return to the US, has been streamed by "tens of millions" of people in just a few days, the streamer announced.
According to Deadline, this opening was bigger than any other film in Amazon Prime Video's history.
While the streaming service hasn't released exact audience figures for the movie at time of writing, Amazon has confirmed that "tens of millions of customers" streamed it over its opening weekend.
Still, Borat has been one of the most-talked-about movies of recent weeks, notably over one particular scene involving Rudy Giuliani.
While Giuliani has called the scene a "complete fabrication", Cohen has since addressed the moment in an interview.
The actor has also shared a terrifying behind-the-scenes moment from the movie, which sees him chased out of a right-wing rally by an angry mob.
Cohen later explained: "This was the first movie where I had to wear a bulletproof vest. One of the guys who stormed the stage went for his pistol, and luckily enough there was a very brave guard who actually leaned in and said, 'it's not worth it buddy'."
Borat Subsequent Moviefilm is available to watch now on Amazon Prime Video.
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