However, what most people wouldn't have expected is for the surprise sequel to be talked about in terms of potential awards recognition at the Oscars, Golden Globes and more. That's exactly what is happening right now though.
And we're not just talking about Sacha Baron Cohen's high praise of brilliant breakout star Maria Bakalova, with him saying it'd be a "travesty" if she wasn't in Oscar contention for her performance as Borat's daughter Tutar.
You might put it solely down to the relative lack of contenders in this abnormal year (which has already seen the Oscars delayed to April 25), but that doesn't really matter as the movie appears to have a genuine shot at Oscar glory.
But could the unexpected comedy sequel *really* win at the Oscars?
Despite releasing on a streaming service with no planned theatrical release, Borat 2 will be eligible for Oscar contention due to Amazon holding drive-in screenings in the US and adding it to the Academy Screening Room (via IndieWire).
So that's one obstacle out of the way, but the biggest one in Baron Cohen's way comes from the Golden Globes.
Given that the Globes split Best Movie and Best Actor into Drama and Musical or Comedy, the sequel has a real shot at landing a nomination for Best Movie – Musical or Comedy, as well as Baron Cohen and, hopefully, Maria Bakalova in their respective acting categories.
Without any recognition from the Globes, you can rule out any chance of Borat 2 getting any main Oscar nominations, let alone winning.
However, the first Borat movie gained Best Movie and Best Actor nods at the Globes with Baron Cohen winning Best Actor, although it lost out to Dreamgirls for Best Movie. It means that Globes recognition for Borat 2 is highly likely in all the major Musical or Comedy categories.
It's all speculative for now, but if that does happen and the sequel not only gains Best Movie, Best Actor and Best Actress nominations, but goes on to win them, then the history is there that an Oscar nomination should follow.
In the last decade, every movie that has won the Golden Globe for Best Movie – Musical or Comedy has gone on to be nominated for Best Picture at the Oscars, likely a result of the expansion to 10 nominees in that category.
It's not quite as positive a picture in the acting categories, but generally, there would be hope that if Baron Cohen and Bakalova won at the Globes, then an Oscar nomination would follow.
In the past decade, only three of the Best Actor winners at the Globes haven't landed a Oscar nomination and only two of the Best Actress winners at the Globes haven't landed an Oscar nomination. Not all of them could repeat their Globe-winning success, but they were in the shortlist.
Of course, Baron Cohen would only be too aware of how Globes glory can lead to Oscar pain as his Globes win for Borat didn't even translate into an Oscar nomination.
As with anything with awards season, it's not an exact science, but the point is that the hope is there for Borat 2 to be a genuine contender at the Oscars, as bizarre as that sounds. The first movie received a Best Adapted Screenplay nomination (losing out to The Departed), so the sequel could repeat that nomination as well.
With Netflix sure to be in contention with the likes of The Trial of the Chicago 7 (also starring Baron Cohen), Mank and more, it could be that Amazon will go big on a Borat 2 campaign as it's their first movie in a while to be in potential contention.
What might go against the sequel is that with the Oscars delayed, there's a chance that as much as it's captured the zeitgeist right now, it remains to be seen if that will be the case early next year when the awards race will begin in earnest.
By then, Borat Subsequent Moviefilm might be just another unexpected footnote in a year packed full of unexpected events. What's more, there are still plenty of more 'traditional' Oscar contenders to be released which could end any chances for the sequel.
Right now though, it says a lot about 2020 that if the sequel does gain awards recognition, it wouldn't be all that surprising.
Borat Subsequent Moviefilm is available to watch now on Amazon Prime Video.
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