Advertisement

“Brandy Hellville & the Cult of Fast Fashion ”Trailer Exposes Allegedly Toxic Culture Behind Teen Fashion Brand Brandy Melville

The documentary premieres April 9 on Max

The trailer for the new Max documentary Brandy Hellville & the Cult of Fast Fashion has been released and fashion experts, insiders and former employees aren't sugar-coating their stories about teen fashion brand Brandy Melville.

Brandy Melville's social media campaigns featured images of teenage girls wearing the clothing — taken by other teenage girls. However, experts in the film said that the campaign was deceiving.

"Behind the curtain, no one has any idea that this man with sneakers and sweatpants on was running the Instagram that all these teenage girls are like, fanning over," said one participant in the film's trailer.

Despite the brand's claim of being inclusive of all sizes and types of girls, participants say that the typical "Brandy girl" hired to model and work on the floor of the brick-and-mortar stores was a "skinny white girl," per the trailer.

<p>HBO</p> 'Brandy Hellville & The Cult of Fast Fashion' trailer

HBO

'Brandy Hellville & The Cult of Fast Fashion' trailer

Company executives allegedly relegated people of color working overseas in their factories to stockroom jobs.

But the bad alleged behavior of the leaders at Brandy Melville went beyond discrimination, experts in the documentary said.

Brandy Hellvile will also expose text messages sent by company executives and practices they supported that were allegedly sexually exploitative.

Plus the film's producers, award-winning siblings and documentarians Simon and Johnathan Chinn, examine the negative impact of "fast fashion" on the environment and self-esteem of young women.

"Fast fashion brands convince you to buy so much because they convince you that you are not enough," one person said in the trailer.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. 

<p>HBO</p> Brandy Melville

HBO

Brandy Melville

"Brandy Melville tapped into the worst impulses of being a teenage girl," someone else declared.

The controversial "fast fashion" model of business involves producing clothing incredibly quickly to capitalize on the trends of the moment and convincing customers they need to buy styles before they disappear.

The allegedly cheap, deceptive practice negatively impacts the environment of the places where factories are located. Brandy Melville's factories are located overseas and changing the everyday lives of citizens, subjects in the film said.

Filmmakers traveled to Accra, Ghana, to expose the extremely negative impact "fast fashion" is having on the environment.

Brandy Melville did not immediately respond to PEOPLE's request for comment.

Brandy Hellville & The Cult of Fast Fashion will be available to stream on Max April 9.

For more People news, make sure to sign up for our newsletter!

Read the original article on People.