A butcher has hit back at the soaring popularity of vegan food by creating his own carrots made from pork.
Tom Samways, 36, made the lifelike “vegetables” by moulding pork mince into the shape of carrots and using an orange glaze to get the correct colour.
He also added parsley sprigs to resemble the leaves and claims his new creation has been flying off the shelves - with 300 sold in just one day.
"Everyone loved them. It started out as a bit of a joke, they were just a gimmick – but they have gone down well and we'll be making more.
"The idea came from the fact that a lot of vegan food is named after meat products, like vegan sausages and vegan chicken.
"I just thought, well, let's make a meat version of vegan food.
"They're just pork kebabs really. They're made from high-quality minced pork meat and are glazed with an Italian herb dressing to get that orange look. Then they're finished off with a bit of parsley."
Samways, the owner of T Samways High Class Butchers in Cardigan, west Wales, says he has received several negative comments online about the carrots.
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The butcher said: "I have had a lot of backlash over it, including some not very nice comments. But at the end of the day it's just a joke.
"I don't know if veganism is a fad or not, but I haven't noticed a drop in sales. At first I was a bit concerned, especially during Veganuary but if anything I've seen an increase in sales. We're definitely up every month.
"I think it's because people are a lot more aware of where their food comes from now. A lot of customers come in wanting high-class meat from a Welsh farm. They don't want to get it from a supermarket anymore.
"I don't have anything against vegans or businesses that change their products to suit demand – you have to do what works for you. But people who come to my butchers are meat-eaters."