Cadbury launches three new chocolate bars

From Prima

We hope you’re feeling decisive today, because you’ve got a an important choice to make. Which one of these three new Cadbury flavour do you think deserves to stick around permanently?

That’s right – Cadbury’s Inventor competition is back for 2020, and three finalists have been picked to go head to head to head to find the nation’s favourite and become part of the Dairy Milk permanent range.

But enough messing about – here are the three limited edition chocolate bars in the running:

  • Gillian’s Cadbury Dairy Milk Coconutty

  • Shannon’s Cadbury Dairy Milk Crunchy Honeycomb

  • Taylor’s Cadbury Dairy Milk Out Of The Blueberry

Photo credit: Cadbury's
Photo credit: Cadbury's

Gillian from Northern Ireland has created Cadbury Dairy Milk Coconutty after being inspired by her children’s love for fresh coconut and white chocolate. Gillian thought the delicious combination would be sure to tickle the taste buds of any coconut fanatic. Gillian’s bar includes milk chocolate with coconut crumble, studded with smooth white crisp pearls.

Gillian said: “My children and I are big fans of white chocolate and coconut. After realising there aren’t that many white chocolate options in chocolate bars, the combination of coconut and white chocolate was formed to appeal to fresh coconut lovers who are dreaming of a tropical paradise this summer!”

Photo credit: Cadbury
Photo credit: Cadbury

Shannon, 19-year-old student from Nottingham, says she created her Cadbury Dairy Milk Crunchy Honeycomb after declaring her love for crunchy honeycomb and sweet caramel. Shannon’s bar combines milk chocolate, golden crunchy honeycomb pieces with tasty caramel flavoured fudge and chopped hazelnuts to add an extra crunch.

Shannon said: “I’ve always had a love for honeycomb and caramel, which are my two favourite flavours. The mix of golden honeycomb pieces and caramel flavoured fudge add that extra sweet flavour to the bar. Finally, with the addition of an extra crunch, chopped hazelnuts, I knew a winning bar was formed!”

Photo credit: Cadbury
Photo credit: Cadbury

Taylor, 24-year-old mother of two from Leeds, says she created Cadbury Dairy Milk Out Of The Blueberry after her son always had a love and obsession for blueberries. Taylor’s bar consists of milk chocolate with juicy blueberry flavoured nuggets with white crisp pearls.

Taylor said: “My eldest son is completely obsessed with blueberries and white chocolate – his love of the two inspired me to create the Out of the Blueberry bar. The blend of sweet white chocolate and mouth-watering blueberries complement the milk chocolate to make a yummy snack for all to enjoy.”

Beatrice Berutti, Cadbury Tablets Brand Manager at Cadbury, says: “The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited to share these new delicious Cadbury Dairy Milk flavours with the nation! We’ve loved working with Gillian, Shannon and Taylor to make their bars a reality and opening our doors to bring them into Cadbury. We can’t wait to see which bar wins and really want everyone to go out and vote for their favourite!”

The three limited edition bars will be available from 8 July in all major retailers across the UK and Ireland, and online at www.cadburyinventor.com from 22 July. This is also where you ca vote from your favourite until 6 September. The winner will be announced in September.


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