LONDON — Canada Goose has signed a multiyear partnership with London’s Central Saint Martins, part of the University of the Arts London, following a fruitful two-year collaboration that led to the launch of the inaugural Humanature Award for Responsible Design.
Building on existing relationships, the new phase of the partnership includes a project that brings together MA Fashion and MA Material Futures for the first time to create new materials and garments that push the boundaries of sustainability and functionality.
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The brand will continue to support the MA Material Futures’ annual Basecamp field trip, and hand out the second Humanature Award for Responsible Design to MA Fashion students, whose design is “committed to responsible practice integrating socio-ecological values.”
Additionally, Canada Goose will be a show sponsor for the fashion institute’s MA Fashion show during London Fashion Week.
Juliette Streichenberger, president of CGAG and Europe, the Middle East and Africa at Canada Goose, said the deepened partnership presents “a powerful opportunity to support upcoming talent, further innovation in design, and drive purposeful change from a grassroots level.”
The two first worked together in 2022 on student projects, an exhibition, a sustainable fashion panel talk, and the launch of the Humanature Award. The following year, the brand launched the immersive exhibition “Keeping the Planet Cold” in the school’s gallery space Lethaby on Granary Square, King’s Cross.
It featured sustainable outerwear pieces, lifestyle objects and mixed media portfolios from design students Chie Kaya, Arianna Ablondi Pedretti, and Yaku Stapleton, who took home the top L’Oréal Professionnel Creative Award at the press show.
Billed as Canada Goose’s purpose platform, Humanature unites the brand’s sustainability and values-based initiatives, such as goals like net zero emissions by 2025 and ceasing manufacturing with fur at the end of 2022.
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