That’s why Coca Cola and Greene King have joined forces once again to offer designated drivers a free soft drink when drinking in one of its pubs.
The scheme has been running for 10 years now, but if you’ve only just come across it, you get given a voucher to buy one drink, get one drink free, if you show your car keys at the bar of over 1,000 pubs in the UK.
For the first time, Heineken has joined in the scheme, offering drivers non-alcoholic beer as an option alongside Diet Coke or Coca Cola.
The idea behind this scheme is to help non-drinkers feel a part of the festivities. It’s an initiative which has worked well in previous years.
“As a leading pub company, we have an important role to play in helping to promote responsible drinking and we have given away around a quarter of a million free Coca-Cola products over the past decade as part of the Designated Driver campaign.” Phil Thomas, Chief Commercial Officer at Greene King said.
Paul Robertson, Associate Director, On-Premise at Coca-Cola European Partners GB, added: “Greene King should be applauded for its continued leadership in helping to promote responsible drinking and embracing the role soft drinks can play across its estate, especially on the lead up to Christmas. Here’s to another 10 years of partnership.”
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Greene King pubs include: Hungry Horse, Chef & Brewer and Farmhouse Inns and you’ll be able to take advantage of the offer until 1 January 2020.
All you have to do is show your keys at the bar and buy a Heineken 0.0, any 330ml bottle of Coca-Cola, Diet Coke, Coca-Cola Zero Sugar or 275ml Appletiser and you’ll be able to get a free drink.
We’ll drink responsibly to that.