Digital Audience Ratings: Bieber Boosts ‘Corden’ Over ‘Letterman’ Finale

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast			Monday May 18, 2015 – Sunday May 24, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Voice	32,042
2		5	America’s Got Talent	7,927
3		7	Dancing With The Stars	5,644
4		4	Glee	4,385
5		–	America’s Funniest Home Videos	4,272
6		3	American Idol	3,155
7		2	Supergirl	3,091
8		8	Empire	3,067
9		10	The Simpsons	2,682
10		9	The Flash	2,264

Cable/Streaming			Monday May 18, 2015 – Sunday May 24, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	Lip Sync Battle	6,337
2		4	Game of Thrones	4,709
3		3	Top Gear	4,459
4		6	Pretty Little Liars	4,306
5		–	WWE Raw	4,180
6		8	Key and Peele	3,564
7		5	Inside Amy Schumer	3,564
8		9	Fake Off	2,607
9		10	Dance Moms	1,881
10		–	Impact Wrestling	1,606

Late Night			Monday May 18, 2015 – Sunday May 24, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Tonight Show Starring Jimmy Fallon	51,097
2		5	The Late Late Show With James Corden	27,515
3		4	Late Show With David Letterman	23,091
4		3	Jimmy Kimmel Live!	19,733
5		2	Conan	15,555

Insights:

• Fans gave a big farewell to David Letterman this week in the form of nearly 22MM views of old YouTube clips and hundreds of thousands of likes & comments on #ThanksDave Facebook posts. But it wasn’t enough for the “Late Show” to beat out newcomer James Corden. “The Late Late Show’s” Carpool Karaoke video with Justin Bieber racked up 15MM views on YouTube, making it the show’s most-viewed video since Corden began hosting in March.

• Amidst news of its new host, “America’s Funniest Home Videos” evoked thousands of laughs this week, as a home video of three goofy babies was shared more than 400k times from the show’s Facebook page, helping the family classic program rank fifth on the Broadcast leaderboard.

• The Travel Channel’s newest program, “Time Traveling with Brian Unger,” led the Trending leaderboard as a slew of introductory videos uploaded over the last two weeks contributed more than 400k engagement to the show’s DAR-TV this week.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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