What to Read Next

Drinks brands ask to be blurred from new Denzel Washington film

Ben Arnold
Yahoo UK Movies News
7 November 2012

Budweiser and Stolichnaya have asked the makers of new Denzel Washington film 'Flight' to have their brands blurred out of view, according to reports.

The film, which is released in the UK on February 1 and is already out in the US, is an unflinching depiction of alcoholism, with Washington playing a pilot with a booze problem who becomes an unwilling hero after he saves lives following a plane crash.

[Related story: Denzel Washington to play The Equalizer]



But neither company are happy at being associated with the story and its negative connotations towards alcohol, particularly scenes in which Washington is shown drink-driving.

“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” vice president of Budweiser Robert McCarthy told Reuters.

“It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.”

The makers of Stolichnaya vodka were equally upset that their product should be used in a negative light.

“As the importer of Stoli to the United States, we were dismayed by the choice of Paramount to include Stoli in the recent film 'Flight',” said a spokesperson for parent company William Grant & Sons.

“Considering the subject matter of the film 'Flight', it is certainly not a project in which we would have willingly participated. The inclusion directly contradicts... our commitment to responsible marketing.

“Accordingly, we ask Paramount to remove any reference to the Stolichnaya brand, including the brand logo, from this film and all subsequent adaptations.”

Paramount is not obliged to remove the labels due to rules over fair usage rules which allow brands to be used without advance permission.

Watch the trailer for 'Flight' below:

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Ever Googled Someone? Do A "Deep Search" Instead

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?

What Are The Pros & Cons Of A Reverse Mortgage?

More Americans are accessing their home equity to support their retirement years. Speak with a professional and see what you may qualify for today.

10 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Toddler tantrum email series for moms

We get it. We’ve been there. Sign up for our email track for advice on how to handle different situations that may arise with your little one.

Did You Know Every New Car Has a Secret Price?

Don't pay MSRP! Save yourself both time & money on your new car purchase. Join 97,000+ others this month and find your lowest price for your new car!

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Bad News For Insurance, Great News For Virginia

Virginia drivers, with cars and good driving records are learning that they may qualify for lower car insurance rates. Do you qualify?

Heartburn Facts

Read About Heartburn Facts From TUMS. Check Out Heartburn History, Who Gets Heartburn and More.

Register Now for Free

Get ahead of tax season & avoid audits with President of Marks Group, Gene Marks.