Everything you need to know about Single's Day, the world's largest online shopping event

Julia Webb
·1-min read

With Black Friday and Cyber Monday coming up in a few weeks, the internet is already buzzing with amazing deals and sales. But did you know that these days pale in comparison to another shopping holiday that happens in mid November?

China's Single's Day, held on Nov. 11, is actually the world's largest online shopping day. Initially created in the 1990s, Single's Day first started as a sort of single pride day or anti-Valentine's Day holiday for people not in relationships. However, in recent years, online mega-retailer Alibaba has transformed the day into the biggest 24-hour online shopping event in the world.

With over 140,000 brands participating in the event, everything from tech products to home gadgets and even cars are marked down on Single's Day. Last year, Alibaba sold over $25 billion (yes, that's billion with a B) in goods on Nov. 11, selling $5 billion in the first hour alone.

Shoppers living outside of China can get in on the action this year by heading to AliExpress.com. Those living in China can shop on Alibaba's main websites, Taobao and Tmall, to find all of the biggest deals. And be sure to check back here on 11/11 to get the scoop on this year's best sales.