The Invisible Man's first trailer had people criticising it as they felt it gave away the whole movie before it was released.
Talking to Digital Spy, director Leigh Whannell and producer Jason Blum revealed that they had a "lot of conversations" about what to reveal, but added that the criticism is just something to expect with most movies.
"You have to reveal enough that people are going to want to go see the movie, but not too much that having seen the trailer will negatively impact your experience of seeing the movie. That's a very fine line," Blum argued.
"I of course, clearly err on the side of you can't show too much, and Leigh disagrees with me and he's probably right."
Whannell added: "It's somewhere in the middle lies the truth. It is a very predictable reaction these days from people online.
"What's the classic quote? 'Thanks a lot, guys. You saved me 15 bucks, and I don't even need to see the movie anymore'."
Of course, as Blum noted, even those critics will likely end up seeing the movie anyway and Whannell made sure that The Invisible Man trailer held back some shocks and surprises: "You may think you've seen it all but you haven't."
Blum teased: "There was one very, very key scene that Leigh didn't let us put in the trailer and I'm glad that he didn't let us put it in, but I really tried."
Even though this is a very different version of The Invisible Man to what's been done before, Whannell confirmed that there are specific nods to previous on-screen versions.
"I wouldn't say they are even hidden. I wanted them to be like out there front and centre kind of nods to the character," he said.
The new version doesn't even really have the titular monster as the main character, with Elisabeth Moss in the lead as Cecilia who finds herself tormented by an unseen presence after escaping an abusive relationship.
And it was her role in The Handmaid's Tale that made Whannell think she'd be a great fit for the movie.
"She's a producer on that [show] as well and she has a lot of input. It's so suspenseful that show. [It] just takes delight in twisting you into knots and my wife and I would watch that show and we would be yelling at the screen," he explained.
"Even though I know that it's a TV show and the ending's already been preordained, I feel like she can hear me yelling. So I just thought she'd be awesome in a suspense movie and she did have a lot of great input with dragging out the suspense."
The Invisible Man is released on February 28.
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