Facebook Dating, an opt-in feature of the main Facebook app, will begin to tap into the content users are already creating across both Facebook and Instagram to enhance its service. Today, Facebook Dating users will be able to add their Facebook or Instagram Stories to Facebook Dating in order to share their everyday moments with daters.
As opposed to more polished profile photos, Stories can give someone better insight into what a person is like by showcasing what activities they like to engage in, their hobbies, their interests, their personality and their humor, among other things. And if the daters themselves appear in a Story, it lets others see what they really look like, even if their online photos are out-of-date.
The way the feature is being implemented on Facebook Dating puts the user in control of what's being shared. That is, your Facebook or Instagram Stories are not automatically copied over to Facebook Dating by default. Instead, users can select which of their Stories are shared and which are not.
In addition, people daters have blocked or passed on Facebook Dating won't be able to see them.
If a Story is inappropriate, you can also block the user and report it, like you can with other content elsewhere on Facebook.
One thing to be aware of is that this feature is a way to share a Story to Facebook Dating, but the Story isn't exclusively designed for Facebook Dating. That means, if you decide to use the Story feature as some sort of video dating intro, your Facebook and Instagram friends could see this, as well.
When browsing Facebook Dating, you'll be able to view other people's Stories along with their profiles. And if you match with someone, you can continue to view their Stories and then even use that to spark a conversation, which takes place in the app. This is similar to how you can respond to someone's Facebook or Instagram Story today, which then appears in Messenger or Instagram's Messages section, respectively.
The new Stories feature could be a potential competitive advantage for Facebook Dating, because it allows users a new way to express themselves without requiring them to create new content just for the dating service itself. Even if a rival dating app like Tinder or Bumble introduced their own version of Stories, many wouldn't think to launch a dating app to capture their everyday moments.
Stories integration is rolling out starting today to Facebook Dating.
Dating, as a Facebook feature, is currently available in 20 countries, including Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Singapore, Suriname, Thailand, United States, Uruguay and Vietnam. It will be in Europe by early 2020, Facebook says.
The company has not disclosed how many people are using Facebook Dating at this time.