Advertisement

A fascination with the so-called 'white girl aesthetic' of Stanley cups and Lululemon fits is taking over Chinese social media

People have been uploading guides and videos of the "white girl aesthetic" on Xiaohongshu, an Instagram-like platform in China. The posts feature products like Stanley cups and Lululemon clothing.
People have been uploading guides and videos of the "white girl aesthetic" on Xiaohongshu, an Instagram-like platform in China. The posts feature products like Stanley cups and Lululemon clothing.Xiaohongshu
  • Chinese social media users are into the "white girl aesthetic" and crafting guides on the look.

  • One of the biggest parts of the look appears to be the Stanley cup, a hot commodity in the US.

  • Some guides claim that wearing Lululemon clothing is essential to the aesthetic.

Chinese social media has found a new, fascinating trend to follow — the "white girl aesthetic."

It's simple, according to the how-to guides that mushroomed up on Xiaohongshu in December and January. Loosely translated to "Little Red Book," the Instagram-like platform is where people share everything from lifestyle guides to style inspiration. Dozens of guides are now easily available on the platform when one searches the keywords "bai nv," the direct translation of the words "white girl."

The "white girl aesthetic," per these guides, requires some essential items: a Stanley cup to sip from, Lululemon clothing to lounge in, and some quintessential American footwear — think Converse shoes and UGGs.

One Xiaohongshu user posted what she called a "starter pack" for the "white girl aesthetic." Her checklist — apart from Lululemon gear and the Stanley cup — included items such as Apple Airpods Max headphones and Tiffany jewelry.

One post featured a checklist of products for anyone looking to get in on the trend.
One post featured a checklist of products for anyone looking to get in on the trend.Xiaohongshu

The reason athleisure like Lululemon is important for the "white girl" aesthetic, the social media said, is because clothing that's too fancy throws the aesthetic off and doesn't fit the vibe.

And it seems it's not just US teens going gaga over the Stanley cup. If one wants to get the "white girl aesthetic" right, this social media user says, you're going to have to get your hands on one of these highly coveted cups, too.

"In an extreme situation, you may want to use a different-colored Stanley cup every month," the user wrote.

Some guides recommended girly pastel purple and pink coordinates to get the ideal "white girl" look — with a baby pink Stanley, a matching pastel hoodie, and a puffy backpack of one's choice.

Other guides highlighted the importance of wearing a pair of sheepskin-lined Ugg boots or padded slippers to get the look right. Of course, with an earthy-toned boot, one needs a cream-colored Stanley to match.

A composite image of guides from Xiaohongshu showing the "white girl" aesthetic, from pastel Stanley cups to Ugg slip-on slippers.
Hoodies, UGGs, and Stanleys — the "white girl aesthetic triple thread, according to Xiaohongshu.Screenshot/Xiaohongshu

Other Xiaohongshu users have even distilled the "white girl aesthetic" to a science. One post went so far as to list a variety of lifestyle products, mobile phone applications, and snacks that people looking to live the "white girl" life should use.

And yeah, Cheetos? That's on the list.

Others have even mapped out the favorite snacks and smartphone apps used by Western girls.
Others have even mapped out the favorite snacks and smartphone apps used by Western girls.Xiaohongshu

The response to these guides, however, isn't always glowing.

"I feel like I'm looking at a guide on how to look like the white lady soccer moms in the wealthy community near my home," one commenter wrote on one Xiaohongshu "white girl aesthetic" guide Insider viewed.

But other people thought the guides were spot-on.

"Yeah, this is classic, it's basically my boss' daughter's entire outfit," another commenter wrote.

There have been moments in recent years when some Chinese influencers have looked to trends in the West for fashion inspiration.

In 2022, for example, Chinese influencers tried to recreate an "American high school" setting by dressing up in pleated skirts and posing in front of Ikea lockers.

And later, when quiet luxury became a hot topic in the West, Chinese social media was soon awash with guides on how to get the old money-inspired quiet luxury look.

Read the original article on Business Insider