A poster promoting 'Final Destination 5' has been banned by the Advertising Standards Authority (ASA) after receiving complaints from parents.
The poster, which features a human skull being shattered by a cluster of metal rods, was displayed on buses and on the London Underground.
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Warner Bros. responded, saying that the skull was merely a "fantasy image" rather than "real life or interpersonal violence", adding that it "accurately reflected the content of the film in an appropriate manner without causing excessive fear or distress".
Nonetheless, the ASA ruled that the imagery was likely to attract attention from youngsters and banned any further use of the poster on the basis that "it was likely to cause fear and undue distress to children".