The Fragrances and Cologne Gifts He Wants This Christmas

A fragrance or a cologne is a very personal thing to a man. Our sense of smell, like our clothes and our grooming ritual, has been honed over a number of years to cater directly to number one. A number two isn't always so welcome. Because a number two can get it wrong.

Luckily enough, Esquire has spent more than 10 minutes in the fragrant, heavily made-up bowels of a department store. We've got the headaches to prove it. In fact, we've spent years poring over this stuff: the good, the bad and the very, very musky, and just as trends dictate men's style and haircuts, the same applies to men's fragrances and colognes. It pays to mix the current rotation up. Despite cool, zeitgeist-y, 2020 rebrands, some scents should stay in the past.

But not these one. These ones are all great. And upon unboxing and taking that first cautious sniff on Christmas day, he'll be glad number two stuck their nose in. Here are the best men's fragrances and colognes for him.