The Frankie Shop Opens L.A. Pop-Up and Ad Campaign Starring Demi Moore

The Frankie Shop is set to open a collaboration pop-up installation in West Hollywood. The fashion brand also announced a new campaign starring actress Demi Moore, timed to the ephemeral boutique’s opening.

The fashion brand announced Friday that they’re partnering with interior architecture and design firm Crosby Studios for a pop-up installation titled “The Meeting Room.” The temporary shop, located on Sunset Boulevard, “promises to redefine the intersection of fashion and art,” according to a release.

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The Frankie Shop hopes to bring an immersive experience to its customers. Visitors will be able to discover the brand’s newest collection, which includes leather pieces, separates and more exclusive items, while they walk through the installation.

The brands said they drew inspiration from the “powerful women of the post office age” for the installation’s feel. Crosby Studios founder Harry Nuriev envisioned a space that would pay tribute to that era, according to a release.

The corresponding campaign, titled “The Frankie Shop Goes to Hollywood,” will feature Moore. The campaign was photographed by artist and photographer Collier Schorr. In photos from the campaign, Moore looks elegant in The Frankie Shop’s signature oversized suit ensembles.

The Frankie Shop was founded by fashion industry veteran Gaëlle Drevet and opened its first space in New York’s Lower East Side in 2014. According to the brand, Drevet founded the brand with the intention of serving “women like herself” who felt that looking good meant looking like themselves. The brand has been spotted on celebrities such as Selena Gomes, Gigi Hadid and Hailey Bieber, and is stocked online at Net-a-Porter, Farfetch and more.

Crosby Studios was founded by Nuriev in 2014. The architect and designer has made a name for himself by creating sculptural furniture collections that are featured in immersive installations.

“The Meeting Room” opens to the public on Feb. 24, located at 8580 W Sunset Boulevard in West Hollywood, California.

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