‘Game Of Thrones’ sets new viewing Guinness World Record

If you feel like it’s impossible to get away from Game Of Thrones this season, that’s because it actually is – basically more people than ever are watching it.

The global demand on the day of Game of Thrones’ 8th season premiere exceeded the global premiere demand of every other TV series – including Game of Thrones’ own season 7 premiere. That’s across all platforms and markets under measurement.

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Parrot Analytics, a TV content analytics firm, who know basically everything there is to know about global audience demand measurement, teamed with Guinness World Records to track the demand and declare it officially Most in-demand TV premiere.

Parrot uses global, real-time and platform-agnostic TV demand measurements. Guinness and Parrot charted worldwide demand for all series premieres from April 2015 to the day of Game of Thrones’ season 8 premiere (‘Winterfell’) on April 14 to determine the measurement.

“Game of Thrones amassed a per capita global audience demand of 25.46 on 14th of April 2019, its season 8 premiere day. Compared to its per capita global demand of 24.74 on the day of its season 7 premiere, the latest and final season has premiered 2.9% higher globally. Premiere day demand has been particularly strong in the United States, United Kingdom and France,” Samuel Stadler, VP of marketing said.

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Craig Glenday, editor-in-chief at Guinness said Game Of Thrones “looks like it’s going to continue breaking records right up to the final, undoubtedly devastating episode.”

We haven’t had the results in for ‘The Long Night’ yet, but we’d definitely expect Game Of Thrones to break its own record again before the season finale.