Hacks star Meg Stalter returns to terrorize corporate Pride campaigns in 'Hi Gay!' meme sequel

Hi gay! It's Pride Month again, and Hacks star Meg Stalter is here to satirize every corporate attempt to co-opt LGBTQIA+ culture.

One year after launching one of the most consistently meme'd social media videos of 2021, the comedian and actress has resurrected the viral clip's well-intentioned character — an employee of the Butter Shop — as the fictional store preps its latest Pride campaign aimed at courting community dollars without a complete grasp on queer culture.

Meg Stalter/Twitter Meg Stalter has returned with a sequel to her instantly iconic 'Hi Gay!' Pride Month video.

"Hi gay, happy Pride Month! We're back at the Butter Shop, queens, and we go goo-goo, ga-ga for gay," Stalter says. "Hey, on a scale from normal sex to ass play, we're more lesbian than ever. We love lesbian, you queer thang."

She then introduces the store's new Pride flavors: "Sassy Cinnamon," "Hickory Hickey From a Guy," and "Eat Me Out, Amber, Cheddar."

For a limited time only, the store will also offer a free gift: For every 69 tubs of butter sold, customers get a tiny tree, which Stalter says you can use "with your bisexual partner for Christmas sex."

"We think that gay people are okay, at least for the next 30 days," Stalter says at the end of the clip before putting on a pair of rainbow sunglasses. "If I didn't like queer, would I wear these? Also, I lit a candle for every person that I know that looked gay. So, whether you're a lipstick lesbian or a butch, stop by the Butter Shop and take a look."

Stalter previously set the Pride Month meme standard with her June 2021 clip, which featured the Butter Shop "sashaying away with deals" as it amassed nearly 57,000 likes on Twitter atop 1.3 million views on the platform — and that's not accounting for all the memes the original video inspired over the past year.

The actress is currently starring on season 2 of HBO Max's Emmy-winning comedy Hacks, in which she plays Kayla, the delightfully dim-witted assistant to Paul W. Downs' Jimmy, a talent manager overseeing the careers of the show's central pair: stand-up legend Deborah Vance (Jean Smart) and her new joke-writer, Ava (Hannah Einbinder).

Karen Ballard/HBO Max Hannah Einbinder and Jean Smart on 'Hacks' season 2

"I always knew she really loved him," Stalter previously told EW of Kayla's relationship with Jimmy. "It is pure friendship. I mean, yeah, there was the time in the hotel, but I think she doesn't always treat him like a piece of meat. I think she really loves Jimmy. I think that's like her best friend. And there are some really wild things that happen and it was the most fun I've ever had in my life."

Watch Stalter's new Pride Month video above. Hacks season 2 is streaming now on HBO Max.

Subscribe to EW's BINGE podcast for full recaps of RuPaul's Drag Race, including weekly All Stars 7 recaps and reactions with the cast, special guests, and more.

Related content:

• The rise of the gay rom-com: Fire Island's Joel Kim Booster & Bros' Billy Eichner redefine the genre

• Hacks cast, creators on the character who's 'lost as f---' and the 'really wild things' that happen in season 2

• Jinkx Monsoon reveals why she isn't saying 'water off a duck's back' on RuPaul's Drag Race All Stars 7