Everyone loves a villain.
The series premiere of “House of Villains,” which aired on E! on Oct. 12, reached an audience of 1.2 million viewers over a course of seven days of multiplatform viewing. This statistic accounts for viewing across E!, Bravo, Syfy, USA, VOD, TVE, NBCU cable apps and YouTube. 500,000 of those viewers fell into the key adults 18-49 demographic.
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That makes the episode E!’s most watched series premiere, according to Live + 7 data, since 2020, when “The Bradshaw Brunch” brought in 2 million viewers across all platforms in one week.
The 203% leap of “House of Villains” from 572,000 viewers in Live + Same Day viewership to 1.2 million after seven days marks the largest L+7 lift for any E! series this season.
And the audience for “House of Villains” is continuing to grow. Live + 3 data shows that Episode 2 saw a 58% increase in total viewers and a 77% increase among adults 18-49 when compared to Episode 1, accounting solely for airings on E! as Episode 2 didn’t premiere across all platforms.
“House of Villains” unites 10 notorious villains from different reality franchises who must outsmart and out-scheme each other in a series of battle royale challenges testing their physical, mental and emotional strength in order to win a $200,000 cash prize. Joel McHale hosts, while cast members include Tiffany “New York” Pollard from “Flavor of Love,” Shake Chatterjee from “Love Is Blind,” Jax Taylor from “Vanderpump Rules, Corinne Olympios from “The Bachelor” and more. The series hails from Irwin Entertainment, and John Irwin, Dave Kuba, Eli Frankel and Matt Odgers executive produce.
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