Iron Man 3 to feature Chinese product placement

Ben Arnold
Yahoo UK Movies News
18 January 2013

'Iron Man 3' will feature product placement of Chinese gadgets.

Electronics manufacturer TCL, based in Huizhou, will have its mobile phones, televisions and 'cloud technology' used by Robert Downey Jr's Tony Stark in the film.

[Related story: Joss Whedon talks Avengers 2]

“TCL has attached great importance to the collaboration with Hollywood,” said the company's CEO Zhao Zhongyao.

“Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the Iron Man 3 theme.”

The company is hoping to give its products the same profile as those made by the likes of Apple and Samsung, the latter of which also thought to be featuring its products in 'Iron Man 3'.

But it's not the only claim that TCL is making on Hollywood.

The company acquired the naming rights of the historic Grauman's Chinese Theatre last week for over $5 million (£3.1 million).

It has now been renamed the TCL Chinese Theatre.

'Iron Man 3' is out on April 26 in the UK, a week before its release in the US.

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