Iron Man 3 to feature Chinese product placement

Ben Arnold
Yahoo UK Movies News
18 January 2013

'Iron Man 3' will feature product placement of Chinese gadgets.

Electronics manufacturer TCL, based in Huizhou, will have its mobile phones, televisions and 'cloud technology' used by Robert Downey Jr's Tony Stark in the film.

[Related story: Joss Whedon talks Avengers 2]

“TCL has attached great importance to the collaboration with Hollywood,” said the company's CEO Zhao Zhongyao.

“Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the Iron Man 3 theme.”

The company is hoping to give its products the same profile as those made by the likes of Apple and Samsung, the latter of which also thought to be featuring its products in 'Iron Man 3'.

But it's not the only claim that TCL is making on Hollywood.

The company acquired the naming rights of the historic Grauman's Chinese Theatre last week for over $5 million (£3.1 million).

It has now been renamed the TCL Chinese Theatre.

'Iron Man 3' is out on April 26 in the UK, a week before its release in the US.

What to read next

Hilton HHonors™ Card

Apply Today! Earn 50,000 Hilton HHonors™ Bonus Points. Terms Apply.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Argosy University℠, Washington DC

Prepare for the Future You Want. Earn Your Master's or Doctoral Degree in Psychology, Business or Education at AU, Washington DC. Apply Now!

Spinal Stenosis: What You Should Know

Everything you have ever wanted to know about spinal stenosis. All on Yahoo Search!

All-New Estate Homes Coming to Chantilly

At Elk Ridge Estates, you can stay close & move up. Enjoy all the amenities of Loudoun County in a luxury home, priced from the low $700s to $1M.

The Most Common Symptoms Of Bipolar Disorder

Learn What Bipolar Is and What It Isn't... Search For The Most Common Symptoms of Bipolar Disorder - Here