CBS Media Ventures’ syndicated game show The Flip Side, hosted by Jaleel White, is set to launch this fall on CBS Stations. It is the first official syndicated greenlight for next season. Debmar-Mercury had previously announced a Ken Jeong talk show targeting next fall.
It has not been decided yet what stations and what time slots The Flip Side will run on as the CBS Stations have duopolies in most major markets. CBS Media Ventures’ The Drew Barrymore Show was recently renewed for next season on the CBS Stations.
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“Game shows have been a bright spot in syndication — and network prime-time — the last few years,” said Wendy McMahon, President and CEO of CBS News and Stations and CBS Media Ventures in making the announcement. “Their loyal viewers tune in more times per week than any other genre. We are excited to bring a fun concept, combined with the exceptional comedic skills of host Jaleel White, to the marketplace with The Flip Side. It’s a perfect addition to any station’s lineup with the flexibility to play in multiple time periods or a game show block.”
The Flip Side is described as a fresh take on a traditional game show. The easy to play-along game show pits two teams of players against each other to test them on how they think two different groups of people feel about the same issue. Teams choose from multiple choice answers, and whoever has the best intutition on human behavior will find themselves richer.
“I have had fun being a celebrity contestant on numerous game shows, but I’ve always really wanted to be the host, giving people money and making their day!” White said. “When I first heard this concept I immediately wanted to be the ringleader of this entertaining, funny game show where the only requirement is being in tune with human nature.”
White starred on sitcom Family Matters for nine seasons, and more recently has worked on screen in such projects as Netflix’s Hustle, CBS’ Me, Myself and I and Apple TV+’s The Afterparty, among others. The actor, writer, producer, host and comedian also has several projects in development. White is represented by Silver Lining Entertainment, AP Brand Group and Bianca Levin of Gang, Tyre, Ramer, Brown & Passman.
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