In a hilarious ad for Frank's Redhot, Kelce strips off multiple shirts to reveal a recipe for buffalo chicken dip
Jason Kelce is stripping off many, many shirts in the name of hot sauce.
Late last month, the NFL center, 36, went viral after letting out a scream and pulling his shirt off in the stands of Highmark Stadium while cheering on his brother Travis Kelce and the Kansas City Chiefs.
In a new social media ad for Frank’s RedHot, Jason pokes fun at his viral moment by stripping off multiple shirts to reveal step-by-step instructions for buffalo chicken dip.
“Hey, welcome to Kelce kitchen, let me tell you how to make Frank’s RedHot buffalo chicken dip,” he says at the start of the ad.
After each ingredient, he strips off his shirt to reveal another. “Two cups shredded cooking chicken,” he exclaims while wearing a matching shirt. He then screams “8 ounces of cream cheese,” and tears off another corresponding shirt.
When stripping to his “1/2 cup ranch dressing” shirt, Jason has trouble taking it off in one clean rip. “Oh that one was a little harder,” he quips. “But I got it!”
Next, are 1/2 cup blue cheese crumbles, followed by the star of the show: 1/2 cup Frank’s RedHot.
Jason was definitely having fun teasing fans as his layers on layers of shirts shifted from reading ingredients to instructions. “Mix" then baking instructions were plastered across the next two shirts.
Finally, when viewers are prepared for him to strip down to no shirt, he throws a fast one. Instead of a red shirt like the others, he reveals a white shirt that hilariously reads, “I put that ---- on everything!”
He echoes the tagline while taking a bite of his dip. “Yes!” he dramatically screams to close out the video.
Super Bowl Sunday will see Jason doing exactly as his final shirts says. He'll put Frank’s on foods featured in Super Bowl ads, from Oreos to Doritos, Starry, and more, as part of another social media campaign.
"I wanted to take everything off and be out there with the fans," the Philadelphia Eagles player said. He had been wanting to "go outside" and "take my shirt off and be out there," Jason admitted. "I feel like taking your shirt off is a Buffalo Bills thing."
"Your best first impression is the worst impression ever," he added, before comparing the shirtless scene to a Will Ferrell scene in Old School where the actor runs around screaming, "'We're gonna go streaking!'"
The shirtless act had been discussed between Jason and Kylie, 31, before the game took place, though. "I'm not going to lie, I gave Kylie a heads-up. The moment we get into the suite, I said, 'I'm taking my shirt off and jumping out of that suite.' And she said, 'Jason don't you dare.' "
"Once a Kelce man's determined there's no f---ing stopping him," Travis said.
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