"Stay tuned for a BIG announcement," the SKKN founder wrote on Instagram
Kim Kardashian has something up her sleeve.
On Tuesday, the mega-influencer and owner of the skincare line SKKN BY KIM, 43, posted an Instagram Reel hinting that she has a big announcement coming later in the month.
"Alright guys, so I have been reading the comments on the SKKN account and so many of you want us to bring color cosmetics back," she says.
"Kim, we need the makeup. We are dying out here," she reads in the video from her previous comments. "Kim, where is your makeup and fragrance? I'm dying for it. The world has been begging you," she continues to read.
"Guys, I hear you," she adds blowing a kiss. She ends the video with the date Jan. 26, 2024, flashing on the screen.
In June 2022, the Kardashians star announced the launch of SKKN BY KIM. According to a press release at the time, the company was inspired by "Kim's dream to bridge the gap between the world's most renowned dermatological experts and people at home seeking high-performance skincare."
The collection covered essential skincare steps with a cleanser, toner, exfoliator, face cream and eye cream while also targeting specific concerns with a Hyaluronic Acid Serum, Vitamin C8 Serum, Vitamin C Oil Drops and revitalizing Night Oil. The products range from $37 to $95.
Sustainability also plays a role in the brand with "sleek, minimalistic, and refillable packaging" composed of eco-friendly materials.
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In October 2023, Kardashian spoke to PEOPLE more about the journey of creating the brand. She said the idea came about after she needed a specific skincare product to address her skin texture. Instead of finding one, she decided to create one herself.
"[A pumpkin enzyme mask] became an essential in my skincare routine, so I decided to launch the SKKN BY KIM Resurfacing Mask to share it with consumers," Kardashian said. "My team and I wanted to offer a gentle exfoliator, and this mask harnesses the power of fermented pumpkin enzyme and glycolic and lactic acids to help enhance skin texture and complexion, while glycerin works to lock in moisture for an instant, post-facial hydrated glow. I like to use the mask once or twice a week alongside my full SKKN BY KIM regimen."
Because Kardashian has such a packed schedule, she said she has to make time for her skincare routine no matter what else she has going on.
"I love to mask when I’m traveling, on the plane or at the hotel as part of my prep when I feel like my skin is looking a bit dull, so that I have that fresh, 'I just received a facial' look before any big event," she admitted.
That all stems from her desire to keep her skin healthy as she ages, she says. Though she once "used to care about looking younger," she also told PEOPLE that that is no longer her focus. Instead, she wants to age "gracefully." To do that, she's "taking care" of her skin in a way that will help it do that.
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Read the original article on People.