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Influencer collabs. Let’s talk about them. The PUR X Raw Beauty Kristi restock is coming after the original collection drop on July 12 came and went before many were able to order anything. However, this restock may not make it any easier for us to snatch up the product line for the restock.
If you’ve stayed in tune with the beauty world, then you know one of YouTube’s most real — and raw — beauty and lifestyle gurus is Raw Beauty Kristi. She collaborated with the complexion authority known as PUR Cosmetics on a three-piece collection that sold out in less than 24 hours earlier this month.
I and many others on Twitter expressed how we couldn’t access the PUR Cosmetics website during the launch, while others were waiting with a number to even enter the PUR website. According to a press release, the restock will be held as a presale at purxrawbeautykristi.com from July 18, 12 p.m. PST / 3 p.m. EST until July 20 at 11:59 p.m. PST. The restock will be available in limited quantities and shipping for the presale begins Aug. 31 and Sept. 17. The beauty brand said that it will announce if the restock has sold out before the last day of the presale.
The PUR X Raw Beauty Kristi collection came about because the YouTuber herself has raved about the brand’s products over the years, including the brand’s best-selling 100 shades of 4-in-1 Love You Selfie Foundation. The YouTuber’s collab consists of a double-sided 18-pan pigment palette to reflect Kristi’s two makeup sides. Plus, the collection also comes with two sets of 3-D cruelty-free false lashes to get you the drastic Kristi eye look.
While the PUR X Raw Beauty Kristi restock isn’t available until July 18, you can still shop the beauty influencer’s favorite foundation/concealer combo to complete your all PUR face in the meantime.
Shop: 4-in-1 Love Your Selfie Foundation, $36
“I have made it very clear that I love this foundation,” Kristi said of the foundation in her natural makeup video. “This is a super full coverage foundation, like full, full. You don’t need that much of it, and that’s one thing I really like about it.”
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