Loose Women star Denise Welch often wets herself on air

Denise Welch has admitted to wetting herself live on air.

The 'Loose Women' star - who has been a panellist on the talk show for nearly 20 years - opened up about how she regularly experiences incontinence while filming the ITV show.

In a promo for ‘Loose Women’ and incontinence pad brand TENA Silhouette, Denise is joined by fellow 'Loose Women' panellists Nadia Sawalha and Kéllé Bryan to discuss their personal experiences with the issue.

Denise, 66, said: "I have wet myself for as long as I can remember. Whether I cough, whether I sneeze, whether I laugh - I've always got through it by humour, but some women are mortified by it.

"Have I wet myself live on air? Yes Regularly!’”

Her co-star Nadia, 59, admitted to feeling “embarrassed” by her experiences with bladder weakness in her thirties.

She said: "When bladder weakness hit in my late 30s after having the kids, I did feel embarrassed about it."

Fellow panellist Kéllé Bryan, 49, added: "Post-baby it's really common like if I'm in the gym bouncing around, I mean why don't I just wear TENA!"

Meanwhile, former 'Coronation Street' star Denise previously praised 'Loose Women' - which has seen a number of household names including Ruth Langsford, Janet Street-Porter and Kaye Adams debate topical issues since its inception in 1999 – for the way it "reveres older women" and insisted she and her co-stars and their target audience "do not care" what others think anymore.

She told The Sunday Times Style magazine: "It’s a show that not only employs older women, it reveres older women. It listens to older women, it supports the views of older women. You don’t get that on any other television show — that the older you are, the more you bring to the show, the more valuable you are to the show. Because you’ve had every T-shirt, you’ve worn it, washed it, thrown it away, got another one, you’re not so bothered. All us older ones, we’ve all had a past, and we don’t care so much about what people think any more."