4 Must-See Metrics Behind Roku's Soaring Stock Price

Shares of leading streaming-TV platform provider Roku (NASDAQ: ROKU) have been soaring recently. Roku offers investors a unique way to buy an asset benefiting from increased connected TV viewership amid coronavirus-related lockdowns and growing advertiser spend as marketers ramp up spending after a brutal hit to economic activity earlier this year. More importantly, however, Roku bulls are buying into a rapidly growing business and a massive market opportunity.