Shop Holly Willoughby's favourite flattering and comfy jeans before they sell out

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Still searching for a pair of jeans you feel comfortable in after the past few years of stretchy joggers? You're not alone - and Holly Willoughby may have just shared the solution.

Today, the presenter posted an image on Instagram wearing a Marks & Spencer ensemble (Willoughby is an ambassador for the brand), which included a £25 pastel pink jumper emblazoned with Mon Amour (which means ‘my love’ in French) and a pair of deep blue jeans that you may want to add to your basket ASAP.

"You can’t go wrong with a classic mom jean!" Willoughby captioned the image, referencing the retro fit that sit high on the waist and softly taper through the leg to create a flattering silhouette.

Buy it: The Mom Jeans | £39.50 from Marks and Spencer

£39.50 at M&S

"We all know that jeans can sometimes be a bit uncomfortable, but I’ve found my fav…This style from @marksandspencer has added stretch so not only do they fit amazingly, they’re comfy too" Willoughby added.

The jeans aren't only affordable at £39.50, but over the gushing reviews left by over 1,000 show Willoughby's not the only fan.

Plus, this isn't the first time Willoughby has made the denim her go-to, as she also wore them last year in a very spring-ready white hue.

Buy it: The Mom Jeans | £39.50 from Marks and Spencer

£39.50 at M&S

The jeans (available in sizes 6 to 22) are made from organic cotton and blended with just the right amount of stretch for added comfort.

They are also available in a whopping eight colours, including every single shade of blue you would ever want, from light and dark indigo to a bleached blue wash, as well as black and white.

What the reviews say

The The Mom Jeans have proved to be a hit with women of all heights and sizes thanks to their flattering silhouette and stretchy fit, with many women buying multiple pairs.

Here are just a few of the best reviews we've found out of over 1,400. As a helpful tip, some women suggest sizing down one dress size as the jeans do stretch.

• "Best fitting jeans I’ve had in a while! Super comfy and a flattering shape and style.... thinking to buy a couple more pairs!!"

• "Does a great job of slimming my hips and flatten my tum."

• "I bought a pair of these a month ago, they were so comfortable and a perfect fit, higher on the waist and loose around the thighs. So I ordered 2 more in different colours. Perfect for someone in their late 60s!!"

• "I love these Mom jeans so much, just ordered another pair in a different shade."

• "Great jeans, so comfortable and flattering. Only thing I would say is, after wearing them for a day they do stretch and become a bit bigger, which is fine but I’m almost considering getting another pair one size down."