M&M's is getting slammed on Twitter after it announced on Monday that it's discontinuing its multi-coloured cast of candy spokespeople. Instead, its replacement would be the Saturday Night Live actress Maya Rudolph.
"We have decided to take an indefinite pause from the spokescandies," M&M's Twitter statement reads. "In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudolph. We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong."
This move comes shortly after M&M's popular spokescandies—like the all-new purple cast member—was criticized by conservatives like Fox News' Tucker Carlson. People have accused M&M of pulling this publicity stunt as a way of caving to critics like Carlson and also to distract the public from the child slavery lawsuit M&M is facing.
Viewers react, M&M slammed
I am moving to a shack in the forest and am no longer participating in society.
— Ben Collins (@oneunderscore__) January 23, 2023
Let’s take the candy out of this. Your advertising was based on supporting women. You are now backing down from it because a conservative talk show host didn’t like supporting women.
See, if you take the candy out of it, it’s a pretty crappy thing you did.
— Tony Posnanski (@tonyposnanski) January 23, 2023
Congratulations on finding the weakest possible response to the dumbest manufactured outrage campaign. Maya Rudolph is lovely, but let’s be honest: What you’re announcing here is that your real spokesperson is Tucker Carlson.
— Rob Sheridan (@rob_sheridan) January 23, 2023
This is either
A) some sort of Joke I am not understanding.
B) a surrendering to some of the most toxic trolls on the internet over issues that both don’t matter and yet are still kinda too important to just give up and walk away from.
And I don’t know which… or both.
— jon_a_ross (@jon_a_ross) January 23, 2023
just do your shareholders a favor & fire this entire department
— Tom Elliott (@tomselliott) January 23, 2023
I am a kind human but honestly I must say, this is a very special kind of stupid.
— Ariaa (@AriaaJaeger) January 23, 2023
"We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong"? For a company that cancelled your own mascot because you got gamergated, you're putting an awful lot on Maya Rudolph's shoulders.
— Kevin Fox 🦊 (@kfury) January 23, 2023
By hiring a comedian, M&M's has missed the mark. The audience wants the beloved spokescandies back, not a new spokesperson. #bringbackthecandies
— 🏛 Aristophanes 🏛 (@Aristos_Revenge) January 23, 2023
Do I want to know more about this or do I want to know less?
— Lindsey Boylan (@LindseyBoylan) January 23, 2023
You had a real chance to own inadequate men of fading relevance such as Tucker Carlson and Nick Adams but instead you melted. Do better.
— Jonathan Goldman (@akjakalope) January 23, 2023
You made an entire brand change decision based on Tucker Carlson. Had to write this out to confirm to myself this is what I'm seeing.
— Stephanie McGann Jantzen (@stephjantzen) January 23, 2023
How about staying the hell out of grooming politics and just stick to the m&m's that we all grew up to love? https://t.co/3dBlbzXUK4
— ToddinJapan (@AsianTigersJp) January 24, 2023
When I cried about candy my mom would put me in time out.
When an entirely grown man cries about candy on FOX news for a week with wild unhinged grievances a multinational corporation caves. https://t.co/scxPbXXhMD
— Rep. Malcolm Kenyatta (@malcolmkenyatta) January 23, 2023