Yahoo Movies Movie Ticket Outlays Averaged $7.96 In Q1
That’s up just 2 cents vs the same period in 2013, and down from $8.35 in Q4 according to domestic numbers out this morning from the National Association of Theater Owners. The drop from the end of the year mostly reflects the fact that theaters in Q1 were filled with kids’ films including Frozen, Mr. Peabody And Sherman, and The Lego Movie. They typically drive the ticket averages down because they include a lot of low-priced children’s tickets and matinees. Remember that several factors influence the average price — including how many people pay a premium to see a film in 3D or on an IMAX screen. The Q4 number included 3D hits with Warner Bros’ Gravity (80% of its domestic gross came from 3D venues) and The Hobbit: The Desolation Of Smaug, and Disney’s Thor: The Dark World. The quarter also had several popular films targeted to adults including Paramount’s The Wolf Of Wall Street and Sony’s American Hustle. The average outlay for a movie ticket in 2013 was $8.13.
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