Netflix calls for an end to the dangerous 'Bird Box Challenge' viral trend

Ben Arnold
Contributor
Sandra Bullock in Bird Box (Credit: Netflix)

Netflix has called for an end to the online viral trend the ‘Bird Box Challenge’, spawned by its recent horror movie release.

The movie finds Sandra Bullock playing a lone mother in a post-apocalyptic world, who is leading her children, called only ‘Boy and Girl’, on a blindfolded journey to safety from dark forces.

But in the real world, people are taking on all manner of tasks while blindfolded, and posting the potentially perilous videos online.





The streaming service has now called for a bit of calm.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” it said in a tweet.

“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”


The movie has been viewed a record 45 million times, Netflix announced this week.

However, some media commentators have been sceptical about the figures, which are not independently verified.

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