NFL Creating Special Usher-themed Collection for Super Bowl

When Usher breaks into his dance moves at the Apple Music Super Bowl LVIII Halftime Show stage on Feb. 11, fans in the stands and at home can sing and dance along wearing pieces from an exclusive co-branded capsule collection created by longtime NFL licensees.

To celebrate the Grammy Award-winning artist’s appearance, special pieces have been created with Mitchell & Ness, New Era, Riddell and Wilson Sporting Goods. They include Mitchell & Ness jerseys, hoodies, jackets and T-shirts; New Era headwear in collaboration with the Just Don apparel brand; Riddell helmets, and a limited-edition Wilson football.

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A New Era Super Bowl hat created for Usher.
A hat from New Era.

The products will feature this year’s key colors, purple and pink, along with a “U” emblem inspired by Usher’s trademark diamond-studded “U” necklace.

“I can’t wait to hit the stage at the Apple Music Super Bowl LVIII Halftime Show for a 30-year celebration of my music in Las Vegas,” said Usher. “There is no better way to get fans pumped about the performance than with a one-of-a-kind merchandise collaboration with the NFL, with designs that embody my style. I hope to see all my fans decked out in pieces from the collection.”

The collection will go on sale Feb. 7 in Las Vegas at the Super Bowl experience pop-up as well as online at the NFLshop as well as each of the brands’ e-commerce sites.

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